Head of Demand Generation (Remote, Germany)

Easygenerator
Germany
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Editorial judgment","Growth discipline","Analytical","Commercially driven","Team leadership"]

Own the end-to-end demand engine, driving paid acquisition, organic growth, website performance, SEO/GEO, content, and conversion. Translate growth targets into roadmaps, build predictable marketing-sourced pipeline, and strengthen full-funnel conversion through CRO and landing page optimization. Lead revenue-focused content and digital design alignment, manage €2M+ budget allocation with attribution visibility, and deliver quarterly growth plans while leading paid, content, web, and design teams.

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Easygenerator
Easygenerator
2 months ago

Head of Demand Generation (Remote, Germany)

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Last checked: 16 hours agoStatus: Live

Job Summary

Own the end-to-end demand engine, driving paid acquisition, organic growth, website performance, SEO/GEO, content, and conversion. Translate growth targets into roadmaps, build predictable marketing-sourced pipeline, and strengthen full-funnel conversion through CRO and landing page optimization. Lead revenue-focused content and digital design alignment, manage €2M+ budget allocation with attribution visibility, and deliver quarterly growth plans while leading paid, content, web, and design teams.
Location: Germany
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own paid, organic, website, and conversion channels to deliver qualified pipeline.
  • •Translate growth targets into priorities and roadmaps, balancing short- and long-term growth.
  • •Lead website structure, messaging, UX, landing pages, and CRO in partnership with PMM.
  • •Lead paid acquisition and allocate a €2M+ budget aligned to revenue goals using strong attribution visibility.
  • •Lead paid, content, web, and design teams; establish scalable processes and experimentation frameworks.

Key Requirements

  • •5+ years in B2B SaaS digital growth with 2+ years leading a team.
  • •Proven marketing pipeline growth with €2M+ budget ownership.
  • •Strong expertise in paid acquisition, CRO, and SEO/GEO.
  • •Editorial judgment combined with digital design understanding and enterprise sales awareness.
  • •Hands-on experience with AI agents and agentic workflows (e.g., Claude) for end-to-end marketing automation.
Experience:5+ yearsB2B SaaSEdTechAI-firstEnterprise sales
Skills:Editorial judgmentGrowth disciplineAnalyticalCommercially drivenTeam leadership
Tech Stack:AI agentsAgentic workflowsClaudeLLM-based toolingSEOGEOCROLanding pagesAttribution

Company Brief

Easygenerator
Provides a cloud-based e-learning authoring platform that enables instructional designers and subject-matter experts to create, publish, and track interactive online courses without coding.
Industry: EdTech
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Delft, Netherlands
Founded: 2013
WebsiteLinkedIn