Global Marketing Director – Media, Digital, and Effectiveness

Oversee the global development and rollout of a cohesive consumer and digital marketing strategy, driving performance and ROI across media, owned platforms, CRM programs, and content supply chains. Lead a global Center of Excellence, set the marketing performance framework with KPIs, and manage performance measurement including Marketing Mix Modeling. Partner across Tech and Marketing Leadership to design operating models, coach digital specialists, and innovate via customer/consumer digital experimentation.