DCIO Advisor, Sr. Marketing Manager

T. Rowe Price
Baltimore
Workplace: HybridFull timeUSD 110,000 - 188,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Customer-centric mindset","Cross-functional influence","Data-driven decision making","Learning agility"]

Lead the strategy, development, and execution of integrated marketing programs for retirement advisor business, with a focus on the DCIO market and Target Date solutions. Partner with sales, product, digital marketing, analytics, and creative teams to strengthen engagement, accelerate product adoption, and drive growth. Own end-to-end campaign strategy—audience segmentation, messaging, channel orchestration, and measurement—while translating business priorities into scalable, advisor-centric go-to-market programs.

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T. Rowe Price
T. Rowe Price
12 hours ago

DCIO Advisor, Sr. Marketing Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead the strategy, development, and execution of integrated marketing programs for retirement advisor business, with a focus on the DCIO market and Target Date solutions. Partner with sales, product, digital marketing, analytics, and creative teams to strengthen engagement, accelerate product adoption, and drive growth. Own end-to-end campaign strategy—audience segmentation, messaging, channel orchestration, and measurement—while translating business priorities into scalable, advisor-centric go-to-market programs.
Location: Baltimore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop integrated marketing strategies and annual marketing plans aligned to USI Advisor Marketing priorities for DCIO advisors, Target Date solutions, and other retirement initiatives.
  • •Lead go-to-market planning and execution for retirement product launches and advisor campaigns in partnership with Product, Sales, Digital, Creative, Compliance, and Analytics.
  • •Design and execute advisor engagement strategies across multiple channels (email, digital, content marketing, events, sales enablement, and advisor journeys).
  • •Own end-to-end campaign strategy, including audience segmentation, messaging, targeting, channel selection, orchestration, and measurement using performance and engagement metrics.
  • •Serve as marketing lead for Target Date and other retirement growth priorities and lead cross-functional project teams to deliver initiatives while balancing timelines and regulatory requirements.

Pay and Benefits

Salary: USD 110,000 - 188,000 annually
Perks:RetirementPaid LeaveOnline TherapyFamily Care

Key Requirements

  • •Bachelor's degree or equivalent education and experience.
  • •8+ years of experience, including B2B marketing and/or financial services, asset management, retirement, or insurance marketing.
  • •Experience developing integrated multi-channel marketing campaigns and go-to-market strategies.
  • •Ability to market to intermediary or institutional audiences (e.g., financial/retirement advisors, recordkeepers, home office partners, DCIO distribution channels).
  • •Proficiency with Adobe Suite and Adobe Workfront.
Experience:8+ yearsB2B marketingFinancial servicesAsset managementRetirementInsurance marketingIntegrated marketing
Education:Bachelor's
Skills:Strategic thinkingCustomer-centric mindsetCross-functional influenceData-driven decision makingLearning agility
Tech Stack:Adobe SuiteAdobe Workfront

Company Brief

T. Rowe Price
Global investment management firm offering mutual funds, retirement services, and advisory solutions for individual and institutional investors. Manages assets across equities, fixed income, multi-asset, and alternative strategies.
Industry: Asset Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Baltimore, United States
Founded: 1937
WebsiteLinkedIn