Director, SEO/GEO

Fora
New York
Workplace: OnsiteFull timeUSD 150,000 - 210,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Ownership","Experimentation","Data-driven decision making","Cross-functional collaboration","Independent execution"]

Own Fora’s end-to-end organic search strategy, spanning technical SEO, site architecture, on-page optimization, and content strategy to grow traffic, advisor acquisition, and bookings. Lead generative engine optimization for AI-powered discovery platforms (e.g., ChatGPT, Perplexity, Google AI Overviews, Gemini) and partner with Engineering, Content, Analytics, and Finance to audit, measure, and optimize search health, visibility, and ROI. Build automation and AI agents to scale auditing, optimization, and reporting.

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FursaFursa
Fora
Fora
1 month ago

Director, SEO/GEO

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Last checked: 20 hours agoStatus: Live

Job Summary

Own Fora’s end-to-end organic search strategy, spanning technical SEO, site architecture, on-page optimization, and content strategy to grow traffic, advisor acquisition, and bookings. Lead generative engine optimization for AI-powered discovery platforms (e.g., ChatGPT, Perplexity, Google AI Overviews, Gemini) and partner with Engineering, Content, Analytics, and Finance to audit, measure, and optimize search health, visibility, and ROI. Build automation and AI agents to scale auditing, optimization, and reporting.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own Fora’s end-to-end organic search strategy across technical SEO, site architecture, on-page optimization, and content strategy tied to growth metrics.
  • •Lead generative engine optimization by structuring and surfacing content, destination expertise, and advisor knowledge across AI-powered discovery platforms.
  • •Partner with Engineering to run technical SEO audits and improve crawlability, indexation, structured data, Core Web Vitals, performance, and search health.
  • •Develop keyword, topic, and entity strategies reflecting conversational, intent-driven, and long-tail queries; create content briefs and optimization plans.
  • •Design measurement frameworks linking visibility to advisor growth, bookings, and business outcomes; build AI agents/scripts to automate research, auditing, optimization, and reporting.

Pay and Benefits

Salary: USD 150,000 - 210,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVision401kEquityLife Insurance

Key Requirements

  • •Seven or more years of experience leading SEO strategy and driving organic growth for a consumer, marketplace, or technology company.
  • •Deep technical SEO expertise, including crawling, indexation, site architecture, structured data/schema markup, and Core Web Vitals.
  • •Hands-on experience writing scripts, building AI agents, or integrating APIs and automation tools for SEO workflows.
  • •Experience developing strategies for AI powered search and generative engine optimization (answer engine/LLM visibility).
  • •Strong proficiency with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and AI platforms such as ChatGPT and Claude.
Experience:7+ years
Skills:OwnershipExperimentationData-driven decision makingCross-functional collaborationIndependent execution
Languages:English
Tech Stack:SEOTechnical SEOStructured dataSchema markupCore Web VitalsGoogle Search ConsoleGoogle Analytics 4AhrefsSemrushScreaming FrogChatGPTClaudePerplexityGoogle AI OverviewsGeminiAPIsAI agentsAutomation workflows

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Fora
Fora is a travel technology company offering corporate travel management solutions and tools to streamline business travel booking, expense control, and traveler support for organizations.
Industry: TravelTech
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