Vice President of Marketing - Marketo

Distro
United States
Workplace: OnsiteFull timeUSD 160,000 - 175,000 annuallyFunction: Executive & General ManagementExperience: 9+ yearsEducation: bachelorsSkills: ["Analytical","Problem-solving","Communication","Stakeholder-management","Leadership","Hands-on execution"]

Lead comprehensive marketing strategy, demand generation, and growth initiatives to strengthen the brand and improve pipeline performance. Own annual/quarterly marketing planning, integrated campaign execution, and performance reporting across attribution, conversion, ROI, and KPIs. Partner closely with Sales and business leaders to align goals and lead quality, optimize funnel progression, and build scalable marketing operations. Oversee websites and CMS strategy, while developing and leading a high-performing marketing team.

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FursaFursa
Distro
Distro
2 days ago

Vice President of Marketing - Marketo

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead comprehensive marketing strategy, demand generation, and growth initiatives to strengthen the brand and improve pipeline performance. Own annual/quarterly marketing planning, integrated campaign execution, and performance reporting across attribution, conversion, ROI, and KPIs. Partner closely with Sales and business leaders to align goals and lead quality, optimize funnel progression, and build scalable marketing operations. Oversee websites and CMS strategy, while developing and leading a high-performing marketing team.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Own annual and quarterly marketing planning, including campaign strategy, target audiences, performance metrics, and execution plans.
  • •Lead integrated demand-generation programs to build awareness, generate qualified leads, nurture prospects, and accelerate pipeline.
  • •Partner with Sales and business leaders to set pipeline goals, improve lead quality, and align marketing programs to buyer and revenue objectives.
  • •Own marketing performance reporting across campaign effectiveness, attribution, pipeline influence, ROI, and department KPIs.
  • •Lead campaign development through execution and optimize lead acquisition, nurture, funnel progression, and marketing-influenced pipeline.

Pay and Benefits

Salary: USD 160,000 - 175,000 annually

Key Requirements

  • •9+ years of progressive marketing or closely related experience.
  • •Bachelor’s degree or higher.
  • •Executive-level marketing leadership with responsibility for strategy, teams, budgets, and measurable outcomes.
  • •Deep, hands-on experience with Marketo and Salesforce.
  • •Strong analytical, problem-solving, communication, and stakeholder-management skills.
Experience:9+ years
Education:Bachelor's
Skills:AnalyticalProblem-solvingCommunicationStakeholder-managementLeadershipHands-on execution
Tech Stack:MarketoSalesforceCMSUX/UI

Company Brief

Distro
Provides a SaaS platform to simplify app distribution and release management, helping developers and teams build, share, and deploy mobile and web app builds to testers and stores.
Industry: Developer Tools
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