NPR

1 week ago

Senior Insights Analyst, Mobile Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Drive data-informed decisions for a new, audience-centric NPR mobile app by formulating, running, and analyzing experimentation on owned and operated platforms. Extract actionable insights from complex datasets, create visualizations, and partner across digital product and editorial teams. Use advanced SQL to implement quality controls and produce performance analytics across app, video, and website data, helping stakeholders prioritize work and connect recommendations directly to business decisions.

Location: Washington

Workplace: Hybrid

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Mid level

Key Responsibilities

•Drive audience and app insights for the product team, including assessing audience behavior, advocating for audience needs, and leading stakeholder relationships.
•Own the experimentation process across owned and operated platforms and partner to understand and implement results.
•Provide actionable recommendations and trend reporting for multiple organizational groups.
•Independently write SQL, implement quality controls, and train others to write complex SQL for performance analytics across app, video, and website datasets.
•Communicate insights to support a learning culture and help internal teams use data for decision-making.

Travel: Low travel

Pay and Benefits

Salary: USD 105,435.13 - 116,380.66

Perks:Health InsuranceDentalVisionPaid LeaveRetirement Savings

Key Requirements

•5+ years demonstrated expertise in SQL and databases, including advanced cohort/behavioral/pattern analysis and transforming data via SQL and analytics APIs.
•5+ years demonstrated expertise in Google Firebase and app analytics.
•5+ years demonstrated expertise with GA4 (or similar) for large, raw datasets of digital behavior.
•5+ years demonstrated experience with Optimizely (or comparable experimentation tool).
•Expert proficiency in Excel or Google Sheets, including complex formulas, data validation, and automated reporting.

Experience:5+ yearsMobile analyticsExperimentationNews media

Skills:Stakeholder managementExperimental designCommunicationIndependent learningData-driven decision-making

Languages:English

Tech Stack:SQLBigQueryDataformGoogle FirebaseGA4OptimizelyExcelGoogle SheetsRPythonAnalytics APIs

Company Brief

NPR

NPR (National Public Radio) is a nonprofit media organization producing and distributing news, cultural programming, and podcasts to a network of public radio stations across the United States.

Industry: News, Journalism & Broadcasting

Company Size: Enterprise (1,001+ employees)

Growth: Nonprofit & NGO

Funding: Grant Funded

Headquarters: Washington, D.C., United States

Founded: 1970

Website LinkedIn

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NPR