Manager Retail Marketing & Activation (Shanghai, SH, CN)

Lead retail marketing and in-store consumer engagement for adidas in Shanghai, driving innovative retail concepts and pilot new activation experiences. Own the local execution of the GCA/Global Brand Strategy, develop retail marketing toolkits and campaign guidelines, and manage budget and sign-off setup. Coordinate with cross-functional teams and country clusters to ensure consistent brand delivery across offline channels, while analyzing initiative results and meeting KPIs.