Manager Retail Marketing & Activation (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Cross-functional management","Strategic mindset","Presentation"]

Lead retail marketing and in-store consumer engagement for adidas in Shanghai, driving innovative retail concepts and pilot new activation experiences. Own the local execution of the GCA/Global Brand Strategy, develop retail marketing toolkits and campaign guidelines, and manage budget and sign-off setup. Coordinate with cross-functional teams and country clusters to ensure consistent brand delivery across offline channels, while analyzing initiative results and meeting KPIs.

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Adidas
Adidas
1 month ago

Manager Retail Marketing & Activation (Shanghai, SH, CN)

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead retail marketing and in-store consumer engagement for adidas in Shanghai, driving innovative retail concepts and pilot new activation experiences. Own the local execution of the GCA/Global Brand Strategy, develop retail marketing toolkits and campaign guidelines, and manage budget and sign-off setup. Coordinate with cross-functional teams and country clusters to ensure consistent brand delivery across offline channels, while analyzing initiative results and meeting KPIs.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive local execution of the GCA/Global Brand Strategy and ensure GCA sign-off setup and retail marketing plan deployment across country clusters.
  • •Develop retail marketing toolkits and guidelines based on the annual retail marketing plan and seasonal ISC calendar.
  • •Coordinate with omni-channel retail marketing teams to create executional campaign guidelines and ensure campaigns “come to life” at retail.
  • •Manage and review budget for monthly campaign guideline creation and sign-off setup in accordance with the MWB plan.
  • •Analyze results of key retail marketing initiatives and provide reporting against KPIs.

Key Requirements

  • •Minimum 5 years’ experience in Retail Marketing planning/management with a leading consumer goods company.
  • •Experience executing large store activations and in-store communication (plus).
  • •Extensive understanding of GCA retail business, retail implementation, and retail marketing.
  • •Knowledgeable about GCA sports and international sports; interest in sports.
  • •University degree or above, preferably in a marketing or communications related discipline.
Experience:5+ years
Skills:CommunicationLeadershipCross-functional managementStrategic mindsetPresentation
Languages:EnglishMandarin
Tech Stack:MS Office

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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Glassdoor: 3.8
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