Senior Product Manager, Carrot Ads

Instacart
Ontario, Alberta, British Columbia, Nova Scotia
Workplace: RemoteFull timeCAD 165,000 - 174,000 annuallyFunction: Product ManagementExperience: 5+ yearsSkills: ["Communication","Cross-functional collaboration","Strategic thinking","Partner management","Executive communication"]

Own and drive the Carrot Ads platform, serving as the primary product contact for key API-integrated partners and driving partner-specific improvements that impact retention and revenue growth. Lead publisher-facing infrastructure and integrations for Instacart’s ads stack, including API architecture, serving reliability, data flows, reporting, and billing/revenue share. Expand Carrot Ads into new areas like in-store and B2B while partnering across Ads R&D and go-to-market teams.

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FursaFursa
Instacart
Instacart
3 days ago

Senior Product Manager, Carrot Ads

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Last checked: 5 hours agoStatus: Live

Job Summary

Own and drive the Carrot Ads platform, serving as the primary product contact for key API-integrated partners and driving partner-specific improvements that impact retention and revenue growth. Lead publisher-facing infrastructure and integrations for Instacart’s ads stack, including API architecture, serving reliability, data flows, reporting, and billing/revenue share. Expand Carrot Ads into new areas like in-store and B2B while partnering across Ads R&D and go-to-market teams.
Location: Ontario, Alberta, British Columbia, Nova Scotia
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Serve as the primary product point of contact for Carrot Ads’ API-integrated partners, handling escalations, consultations, and business reviews
  • •Own publisher-facing infrastructure and features enabling partner integrations and operations on Instacart’s ads stack
  • •Drive strategic initiatives to expand Carrot Ads offerings into new areas (e.g., in-store, B2B) and grow new partner segments and verticals
  • •Lead cross-functional alignment across Ads R&D teams and go-to-market partners in strategy, product marketing, and commercial enablement
  • •Evolve into increased strategic ownership, including leading roadmap prioritization and representing Carrot Ads in leadership forums

Pay and Benefits

Salary: CAD 165,000 - 174,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of product management experience owning complex, cross-functional product areas independently
  • •Experience building or owning B2B platform products
  • •Strong technical acumen working directly with engineering on API design, data pipelines, serving infrastructure, or similar
  • •Experience managing external partner or customer relationships as part of a product role
  • •Strong written and verbal communication skills to synthesize complex technical and business context for engineering and executive audiences
Experience:5+ yearsB2BAd techRetail mediaMarketplace advertisingProgrammatic advertising
Skills:CommunicationCross-functional collaborationStrategic thinkingPartner managementExecutive communication
Languages:English
Tech Stack:API designAPI architectureData pipelinesAd servingLatencyReliabilityData flowsReporting infrastructureBillingRevenue shareSFPro

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn