Head of CRM (They, She, He)

Own the CRM automated marketing communication strategy across the full user lifecycle, from onboarding to reactivation and retention. Lead and inspire a team of 3 lifecycle specialists while planning and optimizing multi-channel campaigns (email, push, and in-app). Partner with tech, data, design, and brand teams to deliver scalable personalization and user segmentation, using analytics to continuously improve messaging and maximize customer lifetime value.