Director, Event Partnerships

Snowflake
Menlo Park
Workplace: HybridFull timeUSD 202,000 - 265,600 annuallyFunction: Business Development & PartnershipsExperience: 12+ yearsSkills: ["Leadership","Collaboration","Communication","Problem-solving","Strategic thinking"]

Lead Snowflake’s exhibitorship sales and partner engagement strategy, directing a high-performing team to deliver global partner event experiences across flagship events (Snowflake Summit, World Tours, Data for Breakfast). Own sponsorships, activations, and programs, driving awareness, pipeline impact, revenue targets, and exceptional partner experiences at scale.

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Snowflake
Snowflake
2 months ago

Director, Event Partnerships

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead Snowflake’s exhibitorship sales and partner engagement strategy, directing a high-performing team to deliver global partner event experiences across flagship events (Snowflake Summit, World Tours, Data for Breakfast). Own sponsorships, activations, and programs, driving awareness, pipeline impact, revenue targets, and exceptional partner experiences at scale.
Location: Menlo Park
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Director level

Key Responsibilities

  • •Own Regional & Global Event Strategy: Lead end-to-end partner experiences, sponsorships, and logistics for flagship regional and global events across NOAM and LATAM as well as set guidelines for international counterparts. Oversee engagement for major annual programs (averaging 500+ partners per year), partner executive activations, and hospitality/ancillary events.
  • •Drive Prospectus, Revenue & Sales Operations: Design, price, and launch annual Partner Sponsorship Packages and Promotional Opportunity prospectuses. Partner with finance and leadership to set revenue targets, manage forecasting, handle custom requests, and scale recurring annual partnership revenue. Understand – and report on – buyer journey, industry trends, white space sales opportunities, and build long-range pipeline projection plans.
  • •Maximize Partner Enablement & ROI: Host internal and external executive councils to gather feedback for continuous program optimization.
  • •Establish Global Standards & Legal Frameworks: Develop global project timelines, standardized guidelines, workflows, and enablement kits to ensure a consistent partner experience. Collaborate with legal teams to establish rules, regulations, and T&Cs for each event cycle.
  • •Lead Teams & Agency Partners: Direct a cross-functional internal workflow team managing contracting, invoicing, and platform operations. Serve as the primary manager for tier-one external event production agencies, onboarding and leading extended agency teams.

Pay and Benefits

Salary: USD 202,000 - 265,600 annually

Key Requirements

  • •12+ years of experience in B2B corporate sponsorship events, with 3+ years in senior leadership roles managing large-scale partner programs, sponsorship revenue, and high-performing teams.
  • •Proven revenue generator with experience designing sponsorship prospectuses, managing complex sales operations, and establishing multi-year financial targets within the enterprise technology or SaaS space.
  • •Exemplary operational leader capable of managing massive logistical footprints, complex budgets, and large external agency teams (e.g., managing 15+ agency reps).
  • •A natural connector and collaborator who seamlessly brings constituents from across departments and global organizations together to move towards a common set of goals.
  • •A visionary with a problem-solving mindset who has the ability to scale processes globally while maintaining a premium partner experience.
Experience:12+ yearsSaaSEnterprise softwareB2BTech
Skills:LeadershipCollaborationCommunicationProblem-solvingStrategic thinking

Company Brief

Snowflake
Provides a cloud-native data platform for data warehousing, data engineering, data science, and analytics, enabling organizations to store, process, and share large-scale data across multiple cloud providers with elastic scalability and performance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Bozeman, United States
Founded: 2012
WebsiteLinkedIn