Director - Spend & Rewards Engagement

American Express
New York
Workplace: HybridFull timeUSD 123,000 - 215,250 annuallyFunction: Executive & General ManagementSkills: ["Leadership","Influencing","Communication","Strategic thinking","Team development"]

Lead the strategy and execution of spend and rewards engagement programs for U.S. small business customers, creating new reasons to engage and increasing membership value through measurable marketing performance. Own a portfolio spanning personalized offers, Membership Rewards, merchant and industry marketing, and strategic partnerships. Use customer insights, analytics, experimentation, and financial performance to guide investment decisions while aligning and influencing teams across a highly matrixed organization.

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FursaFursa
American Express
American Express
4 days ago

Director - Spend & Rewards Engagement

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead the strategy and execution of spend and rewards engagement programs for U.S. small business customers, creating new reasons to engage and increasing membership value through measurable marketing performance. Own a portfolio spanning personalized offers, Membership Rewards, merchant and industry marketing, and strategic partnerships. Use customer insights, analytics, experimentation, and financial performance to guide investment decisions while aligning and influencing teams across a highly matrixed organization.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Set the customer engagement strategy, translating customer insight and business priorities into a clear roadmap.
  • •Deliver measurable growth across personalized offers, rewards, industry marketing, and strategic partnerships, with accountability for engagement, incremental spending, revenue, and ROI.
  • •Develop scalable personalized engagement strategies connecting customers with relevant offers, rewards, benefits, and solutions based on needs and behaviors.
  • •Build alignment across Marketing, Product, Technology, Analytics, Finance, Servicing, Legal, Compliance, Investment Management, Membership Rewards, and offers to secure decisions, investment, and delivery.
  • •Lead and develop a high-performing team by setting priorities, expectations, and future-leader development.

Pay and Benefits

Salary: USD 123,000 - 215,250 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability401kParental LeaveWellness StipendCounseling

Key Requirements

  • •Significant experience in marketing, growth strategy, customer engagement, loyalty, product marketing, performance marketing, general management, or a related discipline.
  • •Demonstrated success delivering measurable customer and business growth through data-driven marketing strategies.
  • •Strong performance marketing experience, including setting business objectives, managing investments, measuring incremental impact, and optimizing performance.
  • •Proven ability to influence senior leaders and drive outcomes across complex, highly matrixed organizations.
  • •Demonstrated success leading, coaching, and developing teams.
Experience:MarketingGrowth strategyCustomer engagementLoyaltyPerformance marketing
Skills:LeadershipInfluencingCommunicationStrategic thinkingTeam development

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn