Strategy & Insights Manager (Influencer Marketing)

The Shelf
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6-8 yearsSkills: ["Writing","Storytelling","Analytical thinking","Curiosity","Presenting"]

Shape data-driven influencer marketing strategy by researching platforms, brands, and cultural trends and translating social listening insights into clear, compelling campaign narratives and decks. Build and source relevant creator ecosystems, present recommendations confidently to clients, and support renewals, pitches, RFPs, and agency marketing. Collaborate across Creative, New Business, Marketing, and Product while applying AI-powered processes for trendspotting and creator discovery.

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The Shelf
The Shelf
2 months ago

Strategy & Insights Manager (Influencer Marketing)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Shape data-driven influencer marketing strategy by researching platforms, brands, and cultural trends and translating social listening insights into clear, compelling campaign narratives and decks. Build and source relevant creator ecosystems, present recommendations confidently to clients, and support renewals, pitches, RFPs, and agency marketing. Collaborate across Creative, New Business, Marketing, and Product while applying AI-powered processes for trendspotting and creator discovery.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Research platforms, brands, and verticals, and analyze social listening data to craft campaign narratives.
  • •Build data-rich decks for pitches and campaigns and translate data into compelling storylines.
  • •Source high-quality creators aligned to client goals and design creator ecosystems and platform-aligned approaches.
  • •Present strategies to clients clearly and persuasively, acting as a consultative partner for live brainstorming.
  • •Apply AI-driven processes to elevate proposals and client deliverables, including trendspotting and creator discovery.

Pay and Benefits

Perks:Health InsurancePaid Leave

Key Requirements

  • •6–8 years of experience in strategy, insights, consumer research, influencer marketing, or a similar field.
  • •Strong writing and storytelling skills that turn complex information into clear narratives.
  • •Experience analyzing data from social listening tools to craft data-driven campaign narratives.
  • •Familiarity with tools such as Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT.
  • •Strong presentation skills using Google Slides or PowerPoint.
Experience:6-8 yearsInfluencer marketingConsumer researchStartupCreative agencyMarketing-tech
Skills:WritingStorytellingAnalytical thinkingCuriosityPresenting
Tech Stack:InfegyBrandwatchYouGovSparkToroTikTok Creative CenterRedditChatGPTGoogle SlidesPowerPointAI

Company Brief

The Shelf
Influencer marketing agency that connects brands with creators to design and execute influencer campaigns, produce content, and deliver social strategy to drive brand awareness, engagement, and measurable conversions.
Industry: Influencer & Creator Economy
WebsiteLinkedIn