Head of Growth Marketing

Axle Health
Santa Monica
Workplace: OnsiteFull timeUSD 170,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 11+ yearsSkills: ["Communication","Problem-solving","Leadership","Collaboration","Strategic thinking"]

Lead the go-to-market engine for a fast-growing Series A SaaS startup in the home healthcare space. Own demand generation, messaging, and brand across multiple channels; build scalable marketing operations, drive pipeline and revenue, and develop a customer evangelism program while partnering with Sales to align on ICP and campaigns.

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Axle Health
Axle Health
7 months ago

Head of Growth Marketing

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead the go-to-market engine for a fast-growing Series A SaaS startup in the home healthcare space. Own demand generation, messaging, and brand across multiple channels; build scalable marketing operations, drive pipeline and revenue, and develop a customer evangelism program while partnering with Sales to align on ICP and campaigns.
Location: Santa Monica
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and scale the full demand generation engine from top-of-funnel awareness through qualified pipeline, including: paid acquisition, content marketing, events, partnerships, and email campaigns
  • •Build and execute integrated campaigns that drive MQLs, SQLs, and pipeline growth across multiple home healthcare segments
  • •Develop and evolve Axle Health’s brand positioning and messaging to establish category leadership in AI-powered home healthcare operations
  • •Create a customer evangelism program by identifying, nurturing, and activating early adopters and anchor clients as advocates, references, and case study participants
  • •Establish marketing operations and analytics infrastructure to track campaign performance, attribution, and ROI, building repeatable processes that scale

Pay and Benefits

Salary: USD 170,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Health Insurance401kVisionEquityCommuter Benefits

Key Requirements

  • •10+ years of B2B marketing experience with at least 5-7 years owning demand generation or growth marketing, preferably in SaaS or tech
  • •Experience at early-stage startups (Seed through Series B) where you were one of the first marketing hires and built programs from 0→1, then pivoted to scale
  • •Proven track record of driving pipeline and revenue growth with concrete examples of campaigns or programs that moved the needle on qualified leads and bookings
  • •Experience marketing to healthcare or complex B2B buyers who have long sales cycles, multiple stakeholders, and specific regulatory considerations
  • •Strong analytical and data-driven mindset with experience building dashboards, tracking attribution, and optimizing campaigns based on performance metrics
Experience:11+ yearsHealthcareSaaSHome healthcareEnterprise software
Skills:CommunicationProblem-solvingLeadershipCollaborationStrategic thinking
Tech Stack:HubSpotLinkedIn AdsGoogle AnalyticsMarketing automation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Axle Health
Provides virtual musculoskeletal care and physical therapy solutions that combine telehealth, care coordination, and digital tools to help employers and health plans reduce MSK costs and improve member outcomes.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Cambridge, United States
Founded: 2018
WebsiteLinkedIn