Tour Marketing Manager

Live Nation Entertainment
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Organisation","Self-initiative","Project management","Strategic thinking"]

Plan and coordinate multi-market tour marketing strategy for Live Nation’s International Touring team across EMEA. Partner with local marketing teams, promoters, artists, and show teams to deliver digital-first campaigns, manage and adjust advertising budgets, and track performance against ROI. Support the International Marketing Director with reporting, briefs, artist pitches, press coordination, and compilation of tour marketing assets for stakeholder approval.

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Live Nation Entertainment
Live Nation Entertainment
1 day ago

Tour Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Plan and coordinate multi-market tour marketing strategy for Live Nation’s International Touring team across EMEA. Partner with local marketing teams, promoters, artists, and show teams to deliver digital-first campaigns, manage and adjust advertising budgets, and track performance against ROI. Support the International Marketing Director with reporting, briefs, artist pitches, press coordination, and compilation of tour marketing assets for stakeholder approval.
Location: London
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support the International Marketing Director with day-to-day management of international tours and multi-market marketing plans.
  • •Work with local marketing teams to deliver campaigns with an emphasis on digital marketing.
  • •Create, monitor, and adjust advertising budgets; track and analyse marketing budgets and performance across projects.
  • •Develop detailed briefs for international promoters and marketing teams, and deliver campaigns on time, on budget, and with ROI.
  • •Coordinate tour marketing assets and international touring on-sale schedules; collaborate with ticketing and press teams to maximise sales and coordinate pre-show press.

Key Requirements

  • •Proven show/tour marketing experience at an executive level within the live music, ticketing, or events industry.
  • •Ability to manage multiple concurrent projects to completion under rigorous deadlines with evidence of commercial accountability.
  • •Experience influencing internal and external stakeholders across large teams.
  • •Digital proficiency, especially in social media and digital trends.
  • •Knowledge of PR work, including press releases, briefs, and relations.
Experience:Live musicTicketingEvents
Skills:CommunicationOrganisationSelf-initiativeProject managementStrategic thinking
Tech Stack:Microsoft ExcelMicrosoft OfficeAdobe Photoshop

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
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Glassdoor: 3.7
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