CRM Executive

Just Life
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Execution","Judgment","Analytical mindset","Detail-oriented","Data-driven decision-making"]

Own the end-to-end CRM lifecycle for every Justlife user by planning, segmenting, and evaluating campaigns that improve retention and reactivate dormant customers. Build automated flows across email, push, SMS, and in-app, ensuring data accuracy and error-free execution. Run tests to improve the next send, track KPIs like CLV, open/click rates, and repeat-booking windows, and partner with Brand & Creative and business teams to shape GCC-focused strategy.

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FursaFursa
Just Life
Just Life
1 month ago

CRM Executive

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the end-to-end CRM lifecycle for every Justlife user by planning, segmenting, and evaluating campaigns that improve retention and reactivate dormant customers. Build automated flows across email, push, SMS, and in-app, ensuring data accuracy and error-free execution. Run tests to improve the next send, track KPIs like CLV, open/click rates, and repeat-booking windows, and partner with Brand & Creative and business teams to shape GCC-focused strategy.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the CRM lifecycle for all users, planning and evaluating campaigns to drive retention and reactivation.
  • •Build campaigns and automated flows across email, push, SMS, and in-app.
  • •Maintain accurate customer data across platforms and execute error-free targeting and delivery.
  • •Run tests to improve performance of the next sends and continuously sharpen customer engagement.
  • •Partner with stakeholders to shape country and region CRM strategy based on audiences, competitors, and market trends.

Pay and Benefits

Perks:Annual BonusService CreditsCompany Discounts

Key Requirements

  • •Hands-on experience building in CRM tools such as Customer.io, Braze, CleverTap, or equivalent.
  • •Build multi-channel campaigns and automated flows across email, push, SMS, and in-app.
  • •Strong segmentation and data accuracy skills with clean, precise targeting.
  • •Analytical mindset to read campaign data and act on KPIs.
  • •2 to 4 years of CRM/lifecycle marketing experience in a consumer app or on-demand business, with a bachelor’s degree or equivalent hands-on experience.
Experience:2-4 yearsConsumer appsOn-demand businessSubscription services
Education:Bachelor's
Skills:ExecutionJudgmentAnalytical mindsetDetail-orientedData-driven decision-making
Languages:Arabic
Tech Stack:Customer.ioBrazeCleverTapEmailPushSMSIn-appHTMLSQL

Company Brief

Just Life
Justlife is a UAE-based home services marketplace and super‑app offering cleaning, beauty & wellness, healthcare-at-home, maintenance, laundry and related services across GCC markets.
Industry: Online Marketplaces
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Dubai, United Arab Emirates
Founded: 2015
WebsiteLinkedInGlassdoor