Field Marketing Manager - Thailand

Fortinet
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Organization","Work ethic","Collaboration"]

Own field marketing and lead generation in Thailand to expand customer and market presence. Partner closely with Sales to develop in-country marketing initiatives, driving demand generation, brand awareness, and thought leadership that convert into marketing-generated opportunities and sales pipeline. Plan, execute, and optimize integrated digital and offline campaigns and major account events, manage third-party agencies, and report on performance and budget ROI.

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FursaFursa
Fortinet
Fortinet
2 days ago

Field Marketing Manager - Thailand

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Last checked: 22 hours agoStatus: Live

Job Summary

Own field marketing and lead generation in Thailand to expand customer and market presence. Partner closely with Sales to develop in-country marketing initiatives, driving demand generation, brand awareness, and thought leadership that convert into marketing-generated opportunities and sales pipeline. Plan, execute, and optimize integrated digital and offline campaigns and major account events, manage third-party agencies, and report on performance and budget ROI.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Collaborate with Sales stakeholders to develop and implement effective marketing initiatives in Thailand.
  • •Drive demand generation, brand awareness, and thought leadership to create marketing-generated opportunities and sales pipeline.
  • •Develop and execute integrated in-country marketing and lead generation campaigns (digital and offline) to drive demand and leads.
  • •Build in-country marketing plans and ensure flawless execution with measurement to optimize marketing budget ROI.
  • •Manage and roll out regional marketing activities and events; coordinate third-party agencies and report on campaign performance and budget.

Key Requirements

  • •8+ years of B2B marketing experience in the IT sector, preferably IT Security or Networking.
  • •Experience developing and managing field marketing programs (lead generation, nurturing, online advertising, events) directly and via third-party agencies.
  • •Proven success driving integrated digital and offline campaigns with pipeline generation ownership.
  • •Ability to plan, organize, and execute major account events (seminars, roadshows/workshops, conferences).
  • •Budget planning and marketing reporting experience; proficiency with SFDC and Tableau reporting is essential.
Experience:8+ yearsB2B marketingIT securityNetworking
Education:Bachelor's in Marketing/Business
Skills:CommunicationOrganizationWork ethicCollaboration
Languages:English
Tech Stack:SFDCTableau

Company Brief

Fortinet
Provides enterprise cybersecurity solutions including data protection, cloud security, network security, and user and entity behavior analytics to help organizations prevent insider threats, secure cloud and on-premises environments, and enforce data loss prevention policies.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Austin, United States
Founded: 1994
WebsiteLinkedIn