Head of Channel & Alliances Marketing Europe

Trend Micro
Germany, Netherlands, United Kingdom, Ireland
Workplace: RemoteFull timeFunction: Business Development & PartnershipsSkills: ["Strategic thinking","Outcomes orientation","Cross-functional leadership","Data-driven decision making","Multi-stakeholder communication"]

Own and drive marketing strategy for a European Channel & Alliances organization, translating channel and alliances plans into partner-facing programs, demand generation, and enablement content. Lead partner marketing strategies for services-first indirect go-to-market, fueling pipeline for transactional/solutions-led and services-led partner tracks. Manage pipeline targets, MDF/co-op allocation, forecasting accuracy, and performance reporting—while leading a marketing team and partnering with sales and channel leadership across a multi-country Europe territory.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Trend Micro
Trend Micro
8 hours ago

Head of Channel & Alliances Marketing Europe

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own and drive marketing strategy for a European Channel & Alliances organization, translating channel and alliances plans into partner-facing programs, demand generation, and enablement content. Lead partner marketing strategies for services-first indirect go-to-market, fueling pipeline for transactional/solutions-led and services-led partner tracks. Manage pipeline targets, MDF/co-op allocation, forecasting accuracy, and performance reporting—while leading a marketing team and partnering with sales and channel leadership across a multi-country Europe territory.
Location: Germany, Netherlands, United Kingdom, Ireland
Workplace: Remote
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Sr. Director level

Key Responsibilities

  • •Own and drive the marketing strategy for the European Channel & Alliances organization aligned to regional and global goals.
  • •Deliver marketing-sourced and marketing-influenced pipeline targets aligned to channel revenue goals, including forecasting and reporting ARR contribution.
  • •Design, manage, and scale partner growth campaigns to accelerate partner performance and ecosystem expansion.
  • •Lead go-to-market messaging and positioning for services growth (e.g., MSP, MSSP, DFIR, professional services, risk management).
  • •Lead and develop the marketing team; partner closely with sales, product marketing, global marketing, and partner teams; embed AI-native ways of working.
Travel: High travel

Key Requirements

  • •Senior-level experience in channel, alliances, or partner marketing.
  • •Proven track record driving partner-led revenue growth and contributing to shared commercial goals.
  • •Ability to deliver tailored marketing programmes for both transactional/solutions selling and services selling.
  • •Data-literate approach to tracking, evaluating, and reporting performance metrics aligned to regional and global goals.
  • •Leadership experience managing a team and leading without authority across stakeholders (advantage) and strong communication/presentation skills.
Experience:AI securityEnterpriseChannelAlliancesPartner marketingServicesB2B
Skills:Strategic thinkingOutcomes orientationCross-functional leadershipData-driven decision makingMulti-stakeholder communication
Tech Stack:AI toolsSOC integrationsAutomationMultitenancyLicensing

Company Brief

Trend Micro
Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1988
WebsiteLinkedIn