AutoTrader.com

1 week ago

Senior Manager, Marketing Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 55 minutes agoStatus: Live

Job Summary

Serve as a strategic business partner for Cox Automotive’s consumer marketing portfolio, owning end-to-end marketing strategy across Autotrader, KBB, and multiple business units. Translate business objectives into integrated brand, performance, social, content, CRM/lifecycle, and partnership plans. Lead strategic workstreams, develop briefs with audience/segmentation, drive full-funnel success metrics, and partner closely with product, B2B, sales, and cross-functional marketing teams to deliver measurable growth and retention outcomes.

Location: Atlanta

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own end-to-end marketing strategy for assigned business units while maintaining knowledge of the broader portfolio.
•Develop strategic briefs and plans covering audience insights, segmentation, positioning, creative territories, integration across channels, and success metrics across the funnel.
•Partner with media agencies and internal media teams to build integrated campaigns spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing.
•Collaborate with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives and deliver measurable outcomes.
•Build stakeholder relationships, present recommendations to senior leadership, and drive acquisition and retention solutions in a dual-sided marketplace environment.

Travel: Medium travel

Pay and Benefits

Salary: USD 111,500 - 185,900 annually

Perks:Health InsuranceDentalVision401kLearning BudgetPaid LeaveParental LeavePet Insurance

Key Requirements

•Bachelor’s degree in a related discipline plus 8 years of experience in marketing strategy, brand strategy, planning, or related fields (or an equivalent combination such as advanced degree with fewer years).
•Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
•Experience partnering with cross-functional teams including product, B2B, analytics, creative, media, and CRM.
•Experience in complex business environments such as marketplaces, multi-sided platforms, B2B2C, or automotive.
•Strong strategic thinking and communication skills to create briefs/presentations and influence across organizational layers; travel 25%.

Experience:AutomotiveMarketplaceB2B2CMulti-sided platformE-commerce

Education:Bachelor's

Skills:Strategic thinkingSystems thinkingWritten communicationVerbal communicationCollaboration

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com

Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Atlanta, United States

Founded: 1997

Website LinkedIn

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AutoTrader.com

1 week ago

Senior Manager, Marketing Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 55 minutes agoStatus: Live

Job Summary

Location: Atlanta

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own end-to-end marketing strategy for assigned business units while maintaining knowledge of the broader portfolio.
•Develop strategic briefs and plans covering audience insights, segmentation, positioning, creative territories, integration across channels, and success metrics across the funnel.
•Partner with media agencies and internal media teams to build integrated campaigns spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing.
•Collaborate with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives and deliver measurable outcomes.
•Build stakeholder relationships, present recommendations to senior leadership, and drive acquisition and retention solutions in a dual-sided marketplace environment.

Travel: Medium travel

Pay and Benefits

Salary: USD 111,500 - 185,900 annually

Perks:Health InsuranceDentalVision401kLearning BudgetPaid LeaveParental LeavePet Insurance

Key Requirements

•Bachelor’s degree in a related discipline plus 8 years of experience in marketing strategy, brand strategy, planning, or related fields (or an equivalent combination such as advanced degree with fewer years).
•Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
•Experience partnering with cross-functional teams including product, B2B, analytics, creative, media, and CRM.
•Experience in complex business environments such as marketplaces, multi-sided platforms, B2B2C, or automotive.
•Strong strategic thinking and communication skills to create briefs/presentations and influence across organizational layers; travel 25%.

Experience:AutomotiveMarketplaceB2B2CMulti-sided platformE-commerce

Education:Bachelor's

Skills:Strategic thinkingSystems thinkingWritten communicationVerbal communicationCollaboration

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Atlanta, United States

Founded: 1997

Website LinkedIn