Senior Director Product Marketing - Golf (Carlsbad, CA, US)

Adidas
United States
Workplace: HybridFull timeUSD 172,900 - 238,500 annuallyFunction: Marketing & GrowthExperience: 15+ yearsEducation: bachelorsSkills: ["Strategic thinking","Product leadership","Leadership","Executive communication","Change leadership"]

Own adidas Golf’s global product vision, portfolio strategy, and category direction across apparel, footwear, and accessories. Lead enterprise-level portfolio choices using consumer, marketplace, and financial insights, and partner with Design and Product Operations to set governance for the end-to-end creation ecosystem. Drive cross-functional alignment across product and go-to-market, resolve conflicts to protect the total portfolio, and develop senior product leadership to deliver measurable growth and profitability outcomes.

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Adidas
Adidas
12 hours ago

Senior Director Product Marketing - Golf (Carlsbad, CA, US)

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Last checked: 12 hours agoStatus: Live

Job Summary

Own adidas Golf’s global product vision, portfolio strategy, and category direction across apparel, footwear, and accessories. Lead enterprise-level portfolio choices using consumer, marketplace, and financial insights, and partner with Design and Product Operations to set governance for the end-to-end creation ecosystem. Drive cross-functional alignment across product and go-to-market, resolve conflicts to protect the total portfolio, and develop senior product leadership to deliver measurable growth and profitability outcomes.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and evolve the long-term global product vision and portfolio strategy for adidas Golf across apparel, footwear, and accessories.
  • •Set multi-year, annual, and seasonal category priorities and investment principles aligned to Golf, Brand, and enterprise strategy.
  • •Translate consumer, competitive, marketplace, and financial insight into strategic direction, resource allocation, and measurable outcomes.
  • •Jointly lead the end-to-end Golf creation ecosystem with Design and Product Operations, establishing governance, decision rights, and escalation paths.
  • •Lead, coach, and develop the global Product organization, sponsoring transformation initiatives to improve speed-to-market, decision quality, and organizational effectiveness.

Pay and Benefits

Salary: USD 172,900 - 238,500 annually
Perks:Health InsuranceDentalVision401kAnnual BonusEducation AssistancePaid LeaveParental LeaveLong-term Disability

Key Requirements

  • •University degree in Business Administration, Marketing, Product Management, Merchandising, or a related field (Master’s/MBA preferred).
  • •15+ years of progressive experience in product marketing, category management, merchandising, product creation, business unit leadership, or related functions.
  • •8+ years of people leadership experience, including leadership of senior leaders and global teams in a complex matrix.
  • •Proven accountability for multi-category strategy, material portfolio choices, and financial outcomes.
  • •Fluent English (written and spoken) and advanced Microsoft 365 skills (PowerPoint, Excel).
Experience:15+ yearsProduct marketingCategory managementMerchandisingProduct creationBusiness unit leadership
Education:Bachelor's in Business Administration, Marketing, Product Management, Merchandising (or related field)
Skills:Strategic thinkingProduct leadershipLeadershipExecutive communicationChange leadership
Languages:English
Tech Stack:Microsoft 365PowerPointExcel

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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