Senior Manager – Power Brands

Pernod Ricard
Vietnam
Workplace: OnsiteFull timeFunction: Energy & Utilities OperationsEducation: bachelorsSkills: ["Leadership","Strategic thinking","Analytical skills","Influencing","Presentation skills","Problem-solving","Negotiation","Project planning","Prioritization","Team management","Relationship building","Creative thinking"]

Own annual and three-year brand plans for the Power Brands portfolio, and lead integrated communication and activation strategies across brands. Drive consumer insights programs, partner with PR regional/global HQ, and ensure alignment with brand objectives through KPIs and performance reporting. Manage brand ambassadors and coach direct reports, oversee agencies, and support A&P budgeting, portfolio/NPD strategy, CSR compliance, and cross-functional project delivery.

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Pernod Ricard
Pernod Ricard
1 month ago

Senior Manager – Power Brands

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Last checked: 3 hours agoStatus: Live

Job Summary

Own annual and three-year brand plans for the Power Brands portfolio, and lead integrated communication and activation strategies across brands. Drive consumer insights programs, partner with PR regional/global HQ, and ensure alignment with brand objectives through KPIs and performance reporting. Manage brand ambassadors and coach direct reports, oversee agencies, and support A&P budgeting, portfolio/NPD strategy, CSR compliance, and cross-functional project delivery.
Location: Vietnam
Workplace: Onsite
Employment Type: Full time
Job Function: Energy & Utilities Operations
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute annual brand plans and support three-year strategic planning for the Power Brands portfolio.
  • •Lead integrated brand communication and activation, working with brand managers, sales, trade marketing, and customers to ensure alignment.
  • •Drive consumer insights development programs (e.g., PRIME, Maestria) and apply insights to identify trends and opportunities.
  • •Lead and manage Brand Ambassadors and coach direct reports to grow capabilities and execute brand-related business.
  • •Monitor brand KPIs and marketing effectiveness; manage A&P budgets and oversee agencies and external partners.

Key Requirements

  • •Graduate degree; marketing qualifications preferred.
  • •Extensive marketing experience, including in-depth digital and social media experience.
  • •Understand marketing and field sales/trade marketing, with strong business acumen.
  • •Strong analytical abilities and influencing skills, plus strategic thinking and presentation skills.
  • •Must be able to manage multiple priorities and solve problems creatively.
Education:Bachelor's
Skills:LeadershipStrategic thinkingAnalytical skillsInfluencingPresentation skillsProblem-solvingNegotiationProject planningPrioritizationTeam managementRelationship buildingCreative thinking
Languages:English
Tech Stack:MS OfficeExcelPowerPointSocial media

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn