Senior Manager – Power Brands

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own annual and three-year brand plans for the Power Brands portfolio, and lead integrated communication and activation strategies across brands. Drive consumer insights programs, partner with PR regional/global HQ, and ensure alignment with brand objectives through KPIs and performance reporting. Manage brand ambassadors and coach direct reports, oversee agencies, and support A&P budgeting, portfolio/NPD strategy, CSR compliance, and cross-functional project delivery.

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Energy & Utilities Operations

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute annual brand plans and support three-year strategic planning for the Power Brands portfolio.
•Lead integrated brand communication and activation, working with brand managers, sales, trade marketing, and customers to ensure alignment.
•Drive consumer insights development programs (e.g., PRIME, Maestria) and apply insights to identify trends and opportunities.
•Lead and manage Brand Ambassadors and coach direct reports to grow capabilities and execute brand-related business.
•Monitor brand KPIs and marketing effectiveness; manage A&P budgets and oversee agencies and external partners.

Key Requirements

•Graduate degree; marketing qualifications preferred.
•Extensive marketing experience, including in-depth digital and social media experience.
•Understand marketing and field sales/trade marketing, with strong business acumen.
•Strong analytical abilities and influencing skills, plus strategic thinking and presentation skills.
•Must be able to manage multiple priorities and solve problems creatively.

Education:Bachelor's

Skills:LeadershipStrategic thinkingAnalytical skillsInfluencingPresentation skillsProblem-solvingNegotiationProject planningPrioritizationTeam managementRelationship buildingCreative thinking

Languages:English

Tech Stack:MS OfficeExcelPowerPointSocial media

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

1 week ago

Senior Manager – Power Brands

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Energy & Utilities Operations

Seniority: Sr. Manager level

Key Responsibilities

•Develop and execute annual brand plans and support three-year strategic planning for the Power Brands portfolio.
•Lead integrated brand communication and activation, working with brand managers, sales, trade marketing, and customers to ensure alignment.
•Drive consumer insights development programs (e.g., PRIME, Maestria) and apply insights to identify trends and opportunities.
•Lead and manage Brand Ambassadors and coach direct reports to grow capabilities and execute brand-related business.
•Monitor brand KPIs and marketing effectiveness; manage A&P budgets and oversee agencies and external partners.

Key Requirements

•Graduate degree; marketing qualifications preferred.
•Extensive marketing experience, including in-depth digital and social media experience.
•Understand marketing and field sales/trade marketing, with strong business acumen.
•Strong analytical abilities and influencing skills, plus strategic thinking and presentation skills.
•Must be able to manage multiple priorities and solve problems creatively.

Education:Bachelor's

Skills:LeadershipStrategic thinkingAnalytical skillsInfluencingPresentation skillsProblem-solvingNegotiationProject planningPrioritizationTeam managementRelationship buildingCreative thinking

Languages:English

Tech Stack:MS OfficeExcelPowerPointSocial media

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website