Ecommerce Growth Marketing Specialist

Heidi Health
Philippines
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Data-driven decision-making","Experiment design","Stakeholder management","Cross-functional collaboration","Project management"]

Own direct-to-clinician ecommerce growth for Heidi Remote, planning campaigns and offers with the Growth Lead while running hands-on performance marketing across Meta, Google, TikTok, native (e.g., Outbrain) and Amazon. Build the infrastructure behind growth—tracking, product feeds, store pages, creative testing, landing and product conversion optimization, and marketplace setup (Amazon first). Collaborate across GTM, product, content, and creative, and report on CPA, ROAS, AOV, GMV and next steps.

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Heidi Health
Heidi Health
16 hours ago

Ecommerce Growth Marketing Specialist

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Last checked: 12 hours agoStatus: Live

Job Summary

Own direct-to-clinician ecommerce growth for Heidi Remote, planning campaigns and offers with the Growth Lead while running hands-on performance marketing across Meta, Google, TikTok, native (e.g., Outbrain) and Amazon. Build the infrastructure behind growth—tracking, product feeds, store pages, creative testing, landing and product conversion optimization, and marketplace setup (Amazon first). Collaborate across GTM, product, content, and creative, and report on CPA, ROAS, AOV, GMV and next steps.
Location: Philippines
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan campaigns and offers with the Growth Lead, building an offer calendar that scales.
  • •Run the channels hands-on (Meta, Google, native, TikTok, Amazon): structure, budgets, audiences, bidding, and creative rotation.
  • •Write, test, and iterate native/direct-response ad copy.
  • •Set up and optimize marketplace operations (Amazon first), including listings, A+ content, imagery, reviews, buy box, and inventory feeds.
  • •Own the conversion path from ad to checkout and report with a point of view on metrics like spend, CPA, ROAS, AOV, and GMV.

Pay and Benefits

Perks:Learning BudgetWellness StipendHome OfficeParental LeaveFertility SupportHealth Insurance

Key Requirements

  • •Hands-on performance marketing experience managing real budgets across Meta Ads, Google Ads, and TikTok Ads.
  • •Experience setting up and running marketplace stores, especially Amazon.
  • •Proven ability to plan campaigns and offers that moved sales volume, not just impressions.
  • •Experience with native/discovery ads (e.g., Outbrain, Taboola) and writing direct-response article-style copy.
  • •Strong project and stakeholder management, comfortable running experiments and A/B tests end-to-end.
Experience:EcommerceMarketplacesHealthcareHealthtechAI product
Skills:Data-driven decision-makingExperiment designStakeholder managementCross-functional collaborationProject management
Tech Stack:Meta AdsGoogle AdsTikTok AdsOutbrainTaboolaAmazon AdsAmazonA/B testingLanding pagesProduct feedsA+ contentUGCAmazon listings

Company Brief

Heidi Health
Builds an AI medical scribe and clinical productivity platform that automates documentation, form-filling, and task management to expand clinician capacity across hospitals, GP clinics and specialist services worldwide.
Industry: HealthTech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: USD 250M to 500M
Funding: Series B
Headquarters: Melbourne, Australia
Founded: 2019
Glassdoor
Glassdoor: 4.7
WebsiteLinkedInGlassdoor