Demand Generation Lead

Attio
New York
Workplace: HybridFull timeUSD 185,000 - 225,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Cross-functional collaboration","Analytical skills","Executional excellence","Project management"]

Own Attio’s demand generation strategy and build the demand engine that helps win mid-market and enterprise customers. Lead integrated campaigns, develop and scale an ABM program with Sales, and run field marketing initiatives including events and executive dinners. Own lead qualification, scoring, nurture, and sales handoff processes, then measure performance and continuously experiment to improve pipeline generation and marketing ROI as Attio scales.

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Attio
Attio
1 day ago

Demand Generation Lead

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Last checked: 8 hours agoStatus: Live

Job Summary

Own Attio’s demand generation strategy and build the demand engine that helps win mid-market and enterprise customers. Lead integrated campaigns, develop and scale an ABM program with Sales, and run field marketing initiatives including events and executive dinners. Own lead qualification, scoring, nurture, and sales handoff processes, then measure performance and continuously experiment to improve pipeline generation and marketing ROI as Attio scales.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Attio’s demand generation strategy and deliver integrated campaigns generating qualified pipeline across mid-market and enterprise accounts.
  • •Build and scale an ABM programme in close partnership with Sales to engage high-value target accounts.
  • •Plan and execute field marketing initiatives, including events, executive dinners, and roundtables to accelerate pipeline and strengthen relationships.
  • •Own lead qualification, scoring, nurture programmes, and sales handoff processes to maximise conversion throughout the funnel.
  • •Measure campaign effectiveness, uncover insights, and continuously experiment to improve pipeline generation and marketing ROI.

Pay and Benefits

Salary: USD 185,000 - 225,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kEquity

Key Requirements

  • •Proven track record building and scaling demand generation or ABM programmes that drive measurable pipeline growth in B2B SaaS.
  • •Experience operating in a senior, high-autonomy role to launch new marketing programmes and influence cross-functional stakeholders.
  • •Strong marketing operations skills, including lead scoring, qualification frameworks, funnel management, and sales handoff processes.
  • •Strong analytical ability to use data to inform decisions and optimise marketing performance.
  • •Experience partnering effectively with Sales and SDR teams around shared pipeline goals.
Experience:B2B SaaS
Skills:Strategic thinkingCross-functional collaborationAnalytical skillsExecutional excellenceProject management

Company Brief

Attio
Attio builds an AI-native, customizable CRM for go-to-market teams, unifying customer data, automations, and programmable workflows to help businesses manage relationships and scale revenue operations.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series B
Headquarters: London, United Kingdom
Founded: 2019
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor