Senior Data Scientist - Marketing

Oura
United States
Workplace: RemoteFull timeFunction: Data Science & Machine LearningExperience: 6+ yearsSkills: ["Project ownership","Documentation","Peer review","Mentoring","Cross-functional collaboration","Communication"]

Partner with Marketing, Finance, Retail, and Product to turn marketing data into actionable decisions. Build models and optimization approaches to improve upper-funnel performance (spend allocation, channel mix, budget pacing, and media efficiency), and operationalize them into repeatable decision systems such as recommendation engines and scenario planning. Lead experimentation and causal measurement, unify data foundations across the marketing ecosystem, and communicate insights to executives.

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FursaFursa
Oura
Oura
2 days ago

Senior Data Scientist - Marketing

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Last checked: 2 hours agoStatus: Live

Job Summary

Partner with Marketing, Finance, Retail, and Product to turn marketing data into actionable decisions. Build models and optimization approaches to improve upper-funnel performance (spend allocation, channel mix, budget pacing, and media efficiency), and operationalize them into repeatable decision systems such as recommendation engines and scenario planning. Lead experimentation and causal measurement, unify data foundations across the marketing ecosystem, and communicate insights to executives.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Develop marketing performance models and optimization approaches, including spend allocation, channel mix optimization, budget pacing, media efficiency measurement, and revenue-impact forecasting.
  • •Design and operationalize decision systems that convert static reporting into repeatable, data-informed action (e.g., recommendation engines, scenario planning, AI-assisted workflows).
  • •Lead experimentation and causal measurement for upper-funnel marketing programs to separate signal from noise and improve investment decisions.
  • •Build and maintain trusted data foundations that unify marketing, revenue, retail, and product data to support consistent performance measurement metrics.
  • •Partner across stakeholders to define high-leverage problems, translate business questions into analytical frameworks, and drive marketing spend decisions through rigorous data science.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid LeaveParental LeaveEquityRemote Work

Key Requirements

  • •6+ years of experience in data science, machine learning, or advanced analytics, owning high-impact business problems end to end.
  • •Strong domain experience supporting Marketing, Growth, Retail, or other go-to-market functions in a consumer, e-commerce, retail, or digital business.
  • •Hands-on experience building marketing data science solutions (e.g., spend optimization, measurement frameworks, media mix/incrementality, propensity models, budget planning, upper-funnel decisioning).
  • •Experience operationalizing analytical outputs into decision systems and recurring business workflows, not just building models.
  • •Strong proficiency in SQL (dbt) and Python, including production-quality measurement systems and practical use of experimentation, causal inference, forecasting, and optimization.
Experience:6+ yearsMarketingGrowthRetailE-commerceDigital businessConsumerExperimentation
Skills:Project ownershipDocumentationPeer reviewMentoringCross-functional collaborationCommunication
Tech Stack:SQLDbtPythonDatabricksAWSSnowflakeLLM

Company Brief

Oura
Designs and sells the Oura Ring, a wearable device that tracks sleep, activity, and physiological signals to provide personalized health, recovery, and readiness insights via a companion app and analytics platform.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Oulu, Finland
Founded: 2013
WebsiteLinkedIn