Andean Marketing Consumer Director

Visa
Bogotá
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Written and verbal communication","Teamwork","Relationship-building","Organizational skills","Problem-solving"]

Lead Visa’s end-to-end Core Marketing strategy for the Andean Region (Colombia, Ecuador, Peru, and Venezuela). Own annual strategy, value propositions, and integrated campaigns across ATL, digital, social, and partnerships to drive brand preference and Visa usage. Manage marketing budget and KPIs/OKRs, partner with Analytics and Media for ROI-driven optimization, coordinate cross-functional stakeholders, and lead creative/media agencies and the Core Marketing team.

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Visa
Visa
1 day ago

Andean Marketing Consumer Director

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead Visa’s end-to-end Core Marketing strategy for the Andean Region (Colombia, Ecuador, Peru, and Venezuela). Own annual strategy, value propositions, and integrated campaigns across ATL, digital, social, and partnerships to drive brand preference and Visa usage. Manage marketing budget and KPIs/OKRs, partner with Analytics and Media for ROI-driven optimization, coordinate cross-functional stakeholders, and lead creative/media agencies and the Core Marketing team.
Location: Bogotá
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and lead the annual Core Marketing strategy for Colombia, Ecuador, Peru, and Venezuela, ensuring regional consistency and local relevance while maximizing marketing investment impact.
  • •Act as brand steward and lead fully integrated campaigns across ATL, digital, social, and partnerships to optimize the consumer journey and strengthen brand positioning.
  • •Own marketing budget planning, investment efficiency, spend control, and ROI tracking; define and monitor Core Marketing KPIs and OKRs tied to business and transaction outcomes.
  • •Lead Andean social media and sponsorship/activation strategies, partnering with issuing banks and merchants to create monetizable, client-ready experiences.
  • •Serve as a strategic connector across Marketing, Sales, Product, Merchant Solutions, Analytics, and regional teams; lead and elevate creative and media agencies and develop the Core Marketing team.

Key Requirements

  • •10+ years of work experience with a Bachelor’s degree, or 8+ years with an Advanced degree, or 3+ years with a PhD.
  • •12+ years of brand and digital marketing experience.
  • •Proven track record developing marketing strategies tied to business objectives and delivering measurable business results.
  • •Experience managing and motivating external partners, including agencies and clients.
  • •Ability to present in English and Spanish and work with financial indicators (ROI, forecasting costs, revenue, and risk).
Experience:FintechPaymentsDigital marketing
Skills:Written and verbal communicationTeamworkRelationship-buildingOrganizational skillsProblem-solving
Languages:EnglishSpanish
Tech Stack:VMP Segmentation engineGoogle

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
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Glassdoor: 3.8
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