Mashreq

1 day ago

Senior Manager Customer Engagement (Mashreq Bank Pakistan Limited)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Design, execute, and optimize omni-channel customer engagement campaigns for existing customers, aligned to individual banking strategy. Own campaign objectives and converting CTAs, then track engagement and conversion KPIs (including activation and retention). Drive data-driven improvements via A/B testing and implement actionable insights. Coordinate with Marketing, Analytics, Compliance, and Technology to manage budgets and ensure regulatory and data-privacy compliance.

Location: Pakistan

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Plan and execute omni-channel customer engagement campaigns aligned with banking strategy, including lifecycle engagement and personalized messaging for existing-to-bank customers.
•Define objectives and converting CTAs, and measure campaign performance using engagement metrics such as click-through and open rates.
•Monitor KPIs and optimize campaigns using A/B testing and insights to improve conversion and engagement outcomes.
•Collaborate with cross-functional teams to design campaigns, manage budgets, and ensure regulatory and data privacy compliance.
•Drive governance by tracking budget adherence and ensuring compliance breaches remain at zero while executing cross-functional campaigns.

Key Requirements

•Bachelor's degree in business, finance, marketing, or a related field; MBA or relevant postgraduate degree is preferred.
•Minimum 5 years of portfolio campaigns management experience.
•Strong influencing, communication, and interpersonal skills; able to collaborate with external partners and cross-functional teams.
•Strong analytical and problem-solving skills with the ability to make data-driven decisions.
•In-depth knowledge of digital banking trends, technologies, and customer behaviors; knowledge of regulatory requirements and industry best practices.

Experience:5+ yearsDigital banking

Education:Bachelor's in business, finance, marketing

Skills:InfluencingCommunicationInterpersonal skillsAnalytical thinkingData-driven decision-making

Languages:US

Company Brief

Mashreq

Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dubai, United Arab Emirates

Founded: 1967

Glassdoor: 3.3

Website LinkedIn Glassdoor

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Mashreq

1 day ago

Senior Manager Customer Engagement (Mashreq Bank Pakistan Limited)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: Pakistan

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Plan and execute omni-channel customer engagement campaigns aligned with banking strategy, including lifecycle engagement and personalized messaging for existing-to-bank customers.
•Define objectives and converting CTAs, and measure campaign performance using engagement metrics such as click-through and open rates.
•Monitor KPIs and optimize campaigns using A/B testing and insights to improve conversion and engagement outcomes.
•Collaborate with cross-functional teams to design campaigns, manage budgets, and ensure regulatory and data privacy compliance.
•Drive governance by tracking budget adherence and ensuring compliance breaches remain at zero while executing cross-functional campaigns.

Key Requirements

•Bachelor's degree in business, finance, marketing, or a related field; MBA or relevant postgraduate degree is preferred.
•Minimum 5 years of portfolio campaigns management experience.
•Strong influencing, communication, and interpersonal skills; able to collaborate with external partners and cross-functional teams.
•Strong analytical and problem-solving skills with the ability to make data-driven decisions.
•In-depth knowledge of digital banking trends, technologies, and customer behaviors; knowledge of regulatory requirements and industry best practices.

Experience:5+ yearsDigital banking

Education:Bachelor's in business, finance, marketing

Skills:InfluencingCommunicationInterpersonal skillsAnalytical thinkingData-driven decision-making

Languages:US

Company Brief

Mashreq

Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Dubai, United Arab Emirates

Founded: 1967

Glassdoor: 3.3

Website LinkedIn Glassdoor