Growth Marketing Director

Hatch
United States
Workplace: RemoteFull timeUSD 192,000 - 300,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Experimentation","Analytical thinking","Bias for action","Communication","Cross-functional influence"]

Own Hatch’s demand generation strategy and execution to drive qualified pipeline and revenue growth. Lead and grow a team of marketers and agencies across paid acquisition, lifecycle email marketing, partnerships, events, SEO/GEO/AEO, and website conversion optimization (CRO). Manage performance campaigns across Google Search, LinkedIn, and Meta, run continuous experimentation, and use data from SQL, GA4, HubSpot, Salesforce, and spreadsheets to optimize attribution and reporting.

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Hatch
Hatch
3 days ago

Growth Marketing Director

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Last checked: 16 hours agoStatus: Live

Job Summary

Own Hatch’s demand generation strategy and execution to drive qualified pipeline and revenue growth. Lead and grow a team of marketers and agencies across paid acquisition, lifecycle email marketing, partnerships, events, SEO/GEO/AEO, and website conversion optimization (CRO). Manage performance campaigns across Google Search, LinkedIn, and Meta, run continuous experimentation, and use data from SQL, GA4, HubSpot, Salesforce, and spreadsheets to optimize attribution and reporting.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead and grow a team and agencies across paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events, setting strategy, priorities, and quality bar.
  • •Own Hatch’s demand generation strategy and execution to drive qualified pipeline and revenue growth.
  • •Direct high-performing paid acquisition campaigns across Google Search, LinkedIn, Meta, and emerging channels, managing a Performance/Paid agency.
  • •Expand and optimize lifecycle marketing, partnership marketing, webinars, trade shows, CRO, SEO, GEO, and AEO.
  • •Build dashboards, analyze performance, improve attribution/reporting/marketing operations, and forecast/budget using data to maximize efficiency.

Pay and Benefits

Salary: USD 192,000 - 300,000 annually
Perks:Health InsuranceVisionDentalPaid Leave401kEquity

Key Requirements

  • •10+ years of experience in B2B growth marketing, demand generation, or performance marketing, preferably in a high-growth SaaS/technology company.
  • •5+ years of experience managing and developing a team of marketers across multiple growth disciplines.
  • •Proven success driving measurable pipeline and revenue growth via integrated demand generation programs.
  • •Deep hands-on expertise managing paid acquisition across Google Search and LinkedIn; Meta experience strongly preferred.
  • •Comfort working directly with data using SQL, spreadsheets, and tools such as GA4, HubSpot, and Salesforce; strong experimentation skills (hypotheses, A/B tests).
Experience:10+ yearsB2BSaaSTechnologyHigh-growthVenture-backedSMB softwareHome services
Skills:ExperimentationAnalytical thinkingBias for actionCommunicationCross-functional influence
Tech Stack:SQLSpreadsheetsGA4HubSpotSalesforceA/B testingDashboards

Company Brief

Hatch
Hatch builds an AI-driven product intelligence platform that helps product teams discover insights, prioritize features, and generate user-facing content by analyzing product usage, feedback, and data to accelerate product decision-making and roadmapping.
Industry: SaaS
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