Manager, B2B Marketing Measurement & Effectiveness

PayPal
New York, Chicago, San Jose, Austin
Workplace: OnsiteFull timeUSD 106,000 - 173,250 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical judgment","Mentorship","Cross-functional collaboration","Decision-making under uncertainty","Analytical communication"]

Lead PayPal’s B2B marketing measurement and effectiveness strategy, translating marketing and business priorities into a roadmap of measurement questions, analytical needs, and capability gaps. Partner with B2B Marketing, Data Science, Finance, and cross-functional teams to define KPIs, evaluate measurement approaches (including experimentation and attribution), and turn evidence into clear investment recommendations—even when data is incomplete.

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PayPal
PayPal
1 week ago

Manager, B2B Marketing Measurement & Effectiveness

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Job Summary

Lead PayPal’s B2B marketing measurement and effectiveness strategy, translating marketing and business priorities into a roadmap of measurement questions, analytical needs, and capability gaps. Partner with B2B Marketing, Data Science, Finance, and cross-functional teams to define KPIs, evaluate measurement approaches (including experimentation and attribution), and turn evidence into clear investment recommendations—even when data is incomplete.
Location: New York, Chicago, San Jose, Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the development and execution of B2B marketing measurement strategy and effectiveness activities.
  • •Build a fit-for-purpose measurement framework linking marketing activity to customer, merchant, funnel, pipeline, revenue, and commercial outcomes.
  • •Translate business questions into analytical requirements and partner with Data Science to select methodologies and interpret results.
  • •Apply measurement judgment across experimentation, incrementality, attribution, funnel/commercial-outcome analytics, cohort analysis, econometric approaches, and related methods.
  • •Integrate multiple evidence sources and provide guidance for leadership actions, investment scenarios, and learning agendas.

Pay and Benefits

Salary: USD 106,000 - 173,250 annually
Equity and Bonus:Equity
Perks:Health InsuranceRetirementPaid LeaveLearning Budget

Key Requirements

  • •5+ years of relevant experience and a Bachelor’s degree (or equivalent combination of education and experience).
  • •Experience in B2B marketing measurement, B2B marketing analytics, or marketing effectiveness, including revenue/GTM analytics.
  • •Experience defining outcomes and KPIs for B2B marketing motions and connecting leading indicators to downstream commercial outcomes.
  • •Working knowledge of multiple measurement approaches (experimentation, incrementality, attribution, funnel/pipeline analytics, cohort analysis, econometric methods).
  • •Ability to develop an analytical point of view using incomplete, fragmented, or imperfect data without overstating evidence strength.
Experience:5+ yearsB2B marketingFintechPaymentsSaaSMarketplace
Education:Bachelor's
Skills:Analytical judgmentMentorshipCross-functional collaborationDecision-making under uncertaintyAnalytical communication

Company Brief

PayPal
Global online payments platform enabling digital and mobile payments, money transfers, and merchant services for consumers and businesses, supporting e‑commerce transactions across multiple currencies and payment methods.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1998
WebsiteLinkedIn