Kantar

5 days ago

Vice President, Marketing Science

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead the Media team’s analytics and measurement function, owning cross-channel (digital, social, search, TV/streaming) media measurement to maximize ROI and long-term impact. Design marketing analytics frameworks including cross-channel measurement, multi-touch attribution, and test-and-learn experimentation. Drive marketing mix modeling, incrementality, and longitudinal performance analysis, translating insights into executive-ready dashboards, storytelling, and data-driven optimization. Build and mentor a small analytics team and partner across planning, finance, and channel stakeholders.

Location: New York, Chicago, Atlanta

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Develop and own omni-channel media measurement strategy and frameworks, defining KPIs and success metrics and establishing measurement plans across media channels.
•Guide marketing mix modeling and multi-touch attribution methodologies to optimize media investment allocation and maximize marketing ROI.
•Lead test-and-learn experimentation including A/B and multivariate testing, lift studies, and incrementality experiments, with rigorous experimental design and statistical analysis.
•Analyze long-term media performance trends and customer behavior over time to explain longitudinal growth, brand equity, and customer lifetime value beyond campaign metrics.
•Synthesize insights into clear, compelling narratives for senior executives and clients; build and lead a small marketing science/analytics team while partnering with media planning, finance, and business stakeholders.

Pay and Benefits

Salary: USD 128,900 - 214,800 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•15+ years in marketing analytics, media measurement, or marketing science roles with significant leadership responsibility (agency or brand-side).
•Deep expertise in cross-channel media measurement and marketing effectiveness methodologies such as ROI analysis, Marketing Mix Modeling, multi-touch attribution, lift studies, and customer segmentation.
•Advanced analytical and technical skills including statistical analysis, predictive modeling, experimental design, and causal inference.
•Familiarity with marketing analytics tools such as SQL and Python/R, and ability to direct team members in their use.
•Bachelor’s degree in a quantitative or relevant field; Master’s or MBA is a plus.

Experience:Marketing analyticsMedia measurementMarketing scienceAdvertisingBrand-sideExperimentation

Education:Bachelor's in quantitative or relevant field (Statistics, Marketing, Economics, Business, etc.)

Skills:LeadershipMentorshipStrategic communicationStorytellingCross-functional collaboration

Tech Stack:SQLPythonRA/B testingMultivariate testingDashboardsLift studies

Company Brief

Kantar

Global data, insights and consulting company providing market research, analytics, and strategic advisory services to help brands, media companies and organizations understand consumer behavior and drive business growth.

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Private Equity Backed

Headquarters: London, United Kingdom

Founded: 1993

Glassdoor: 3.6

Website LinkedIn

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Kantar

5 days ago

Vice President, Marketing Science

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: New York, Chicago, Atlanta

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Develop and own omni-channel media measurement strategy and frameworks, defining KPIs and success metrics and establishing measurement plans across media channels.
•Guide marketing mix modeling and multi-touch attribution methodologies to optimize media investment allocation and maximize marketing ROI.
•Lead test-and-learn experimentation including A/B and multivariate testing, lift studies, and incrementality experiments, with rigorous experimental design and statistical analysis.
•Analyze long-term media performance trends and customer behavior over time to explain longitudinal growth, brand equity, and customer lifetime value beyond campaign metrics.
•Synthesize insights into clear, compelling narratives for senior executives and clients; build and lead a small marketing science/analytics team while partnering with media planning, finance, and business stakeholders.

Pay and Benefits

Salary: USD 128,900 - 214,800 annually

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•15+ years in marketing analytics, media measurement, or marketing science roles with significant leadership responsibility (agency or brand-side).
•Deep expertise in cross-channel media measurement and marketing effectiveness methodologies such as ROI analysis, Marketing Mix Modeling, multi-touch attribution, lift studies, and customer segmentation.
•Advanced analytical and technical skills including statistical analysis, predictive modeling, experimental design, and causal inference.
•Familiarity with marketing analytics tools such as SQL and Python/R, and ability to direct team members in their use.
•Bachelor’s degree in a quantitative or relevant field; Master’s or MBA is a plus.

Experience:Marketing analyticsMedia measurementMarketing scienceAdvertisingBrand-sideExperimentation

Education:Bachelor's in quantitative or relevant field (Statistics, Marketing, Economics, Business, etc.)

Skills:LeadershipMentorshipStrategic communicationStorytellingCross-functional collaboration

Tech Stack:SQLPythonRA/B testingMultivariate testingDashboardsLift studies

Company Brief

Kantar

Industry: Consulting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Funding: Private Equity Backed

Headquarters: London, United Kingdom

Founded: 1993

Glassdoor: 3.6

Website LinkedIn