Integrated Media Planner

Basis Technologies
United States
Workplace: RemoteFull timeUSD 61,010 - 76,000 annuallyFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Client service","Strategic thinking","Written communication","Verbal communication","Issue resolution","Problem-solving","Cross-functional collaboration","Equity-minded collaboration"]

Develop and monitor integrated media plans for a portfolio of Basis clients, translating client and business objectives into clear, multi-channel recommendations. Steward media execution while partnering with analytics to align reporting and insights to KPIs. Leverage programmatic and DSP/real-time bidding knowledge, manage insertion orders and publisher approvals, collaborate across media planning, ad ops, and campaign analytics, and help drive performance, satisfaction, and retention.

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Basis Technologies
Basis Technologies
1 week ago

Integrated Media Planner

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Source: Company careers pageValidated by: Fursa AI
Last checked: 35 minutes agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Develop and monitor integrated media plans for a portfolio of Basis clients, translating client and business objectives into clear, multi-channel recommendations. Steward media execution while partnering with analytics to align reporting and insights to KPIs. Leverage programmatic and DSP/real-time bidding knowledge, manage insertion orders and publisher approvals, collaborate across media planning, ad ops, and campaign analytics, and help drive performance, satisfaction, and retention.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and monitor media plans, leveraging knowledge of digital media and Basis products to craft recommendations tied to overall strategy.
  • •Create integrated media plans across all media channels with clear rationale.
  • •Maintain understanding of syndicated media tools and apply them to planning tasks.
  • •Partner with analytics to align media strategies and reporting deliverables to business objectives and KPIs.
  • •Manage insertion orders, post-IO revisions, publisher IO approvals, and campaign execution to ensure budgets and KPIs are met; assist with billing and traffic sheets as needed.

Pay and Benefits

Salary: USD 61,010 - 76,000 annually
Perks:401kHealth InsurancePaid SabbaticalsParental Leave

Key Requirements

  • •2+ years of experience in digital media planning and buying.
  • •Strong understanding of the digital media landscape and the Basis products/solutions to create media planning recommendations.
  • •Experience with programmatic media and real-time bidding, including hands-on DSP buying experience.
  • •Knowledge of syndicated media tools and the ability to contribute to integrated planning across channels.
  • •Intermediate to advanced Excel and PowerPoint skills.
Experience:2+ yearsDigital media planningProgrammatic advertisingReal-time biddingDSPSearch and social
Skills:Client serviceStrategic thinkingWritten communicationVerbal communicationIssue resolutionProblem-solvingCross-functional collaborationEquity-minded collaboration
Certifications:Basis Certified
Tech Stack:ExcelPowerPointDemand Side PlatformReal-time biddingProgrammatic mediaDatoramaAd serverDSP buyingInsertion orders (IOs)

Company Brief

Basis Technologies
Provides an integrated programmatic advertising platform that automates media planning, buying, optimization, and reporting across digital channels to help brands and agencies scale advertising operations and improve campaign performance.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Boston, United States
WebsiteLinkedIn