Head of Launch, Germany

Whatnot
Berlin, London
Workplace: HybridFull timeEUR 200,000 - 230,000Function: Administration & Executive AssistanceExperience: 10+ yearsSkills: ["Ownership","Curiosity","Data-driven decision-making","Leadership","Experiment-driven learning"]

Lead the German market launch for a live commerce marketplace, scaling categories by defining strategy, building go-to-market plans, and launching new verticals. Manage and develop a cross-functional launch team, partner with product, marketing, operations, and engineering, and run experiments to drive data-driven growth. Act as the primary voice of the German market—building deep seller and buyer relationships and representing the company at industry events.

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Whatnot
Whatnot
4 months ago

Head of Launch, Germany

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Last checked: 59 minutes agoStatus: Live

Job Summary

Lead the German market launch for a live commerce marketplace, scaling categories by defining strategy, building go-to-market plans, and launching new verticals. Manage and develop a cross-functional launch team, partner with product, marketing, operations, and engineering, and run experiments to drive data-driven growth. Act as the primary voice of the German market—building deep seller and buyer relationships and representing the company at industry events.
Location: Berlin, London
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Map the German e-commerce landscape and define category strategy based on German consumer culture, communities, and seller archetypes.
  • •Build and maintain a rolling action plan and a zero-to-one playbook to identify and validate new category opportunities in Germany.
  • •Directly manage and develop a generalist team responsible for seller onboarding and growth, influencer activation, and community events.
  • •Lead end-to-end launches of new verticals: market validation, seller acquisition, community activation, and growth ramp.
  • •Run structured experiments, define success metrics, and act as the internal voice of the German market to influence product and business decisions.

Pay and Benefits

Salary: EUR 200,000 - 230,000
Perks:Paid LeaveHealth InsuranceDentalVisionRemote WorkHome OfficeCell PhoneInternetWellness StipendChildcarePensionPaid Parental

Key Requirements

  • •10+ years of experience in a fast-paced, client-facing, high-output environment such as strategy consulting, venture capital, private equity, or partnerships at a tech company.
  • •Proven track record building and leading high-performing teams, including setting vision, developing talent, and managing performance.
  • •Experience launching new products, categories, or markets from scratch (zero-to-one) and driving from ambiguity to traction.
  • •Fluency in German and English with nuanced understanding of German consumer culture and e-commerce dynamics in the DACH region.
  • •Comfort working with data to define success metrics and make data-driven decisions.
Experience:10+ years
Skills:OwnershipCuriosityData-driven decision-makingLeadershipExperiment-driven learning
Languages:GermanEnglish

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn