Asana

2 months ago

Product Marketing Director, Command by Asana

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Senior Product Marketing Manager responsible for the end-to-end GTM strategy for new products, translating technical value to enterprise buyers, coordinating with Product, Sales, and Partnerships. You’ll lead product launches, develop messaging for technical personas, enable Sales with battlecards and decks, and analyze feedback to refine positioning and identify growth opportunities.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy.
•Develop and maintain messaging and positioning for enterprise needs and technical personas.
•Drive high-impact product launches, from flagship releases to incremental feature updates.
•Equip Sales and Success teams with enablement materials like battlecards, pitch decks, and customer stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.

Pay and Benefits

Salary: USD 180,000 - 207,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceRetirementMeal Allowance

Key Requirements

•8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
•You understand how software is built and can translate technical capabilities into value-based stories for developers and engineering leaders.
•Proven track record of scaling products using PLG and SLG motions.
•Strong product intuition with ability to distill complex technical concepts into simple, compelling narratives.
•Collaborative leadership with experience partnering with Product, Partnerships, and Sales to align roadmaps with market needs.

Experience:8+ yearsSaaSB2B tech

Skills:CommunicationLeadershipProblem-solving

Languages:English

Company Brief

Asana

Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor

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Asana

2 months ago

Product Marketing Director, Command by Asana

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and own the end-to-end go-to-market strategy.
•Develop and maintain messaging and positioning for enterprise needs and technical personas.
•Drive high-impact product launches, from flagship releases to incremental feature updates.
•Equip Sales and Success teams with enablement materials like battlecards, pitch decks, and customer stories.
•Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.

Pay and Benefits

Salary: USD 180,000 - 207,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceRetirementMeal Allowance

Key Requirements

•8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
•You understand how software is built and can translate technical capabilities into value-based stories for developers and engineering leaders.
•Proven track record of scaling products using PLG and SLG motions.
•Strong product intuition with ability to distill complex technical concepts into simple, compelling narratives.
•Collaborative leadership with experience partnering with Product, Partnerships, and Sales to align roadmaps with market needs.

Experience:8+ yearsSaaSB2B tech

Skills:CommunicationLeadershipProblem-solving

Languages:English

Company Brief

Asana

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor