Copywriter

Tapestry
New York
Workplace: HybridFull timeUSD 72,000 - 77,500Function: Content & Editorial (Writing/Editing)Skills: ["Creativity","Customer focus","Dealing with ambiguity","Drive for results","Interpersonal savvy","Learning on the fly"]

Create clear, compelling, on-brand copy for Kate Spade New York across email, SMS, paid social, website, print, packaging, and wholesale channels. Write CRM copy for promotional, triggered, lifecycle, and retention-focused communications. Bring seasonal merchandising and marketing initiatives to life, then test and optimize messaging using personalization and performance insights while partnering with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams.

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Tapestry
Tapestry
3 days ago

Copywriter

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Last checked: 3 hours agoStatus: Live

Job Summary

Create clear, compelling, on-brand copy for Kate Spade New York across email, SMS, paid social, website, print, packaging, and wholesale channels. Write CRM copy for promotional, triggered, lifecycle, and retention-focused communications. Bring seasonal merchandising and marketing initiatives to life, then test and optimize messaging using personalization and performance insights while partnering with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Entry level

Key Responsibilities

  • •Write on-brand copy across email, SMS, paid social, site content, digital, print, packaging, wholesale, and other customer-facing channels.
  • •Develop CRM copy for promotional campaigns, triggered and lifecycle communications, customer journeys, and retention-focused messaging.
  • •Bring seasonal marketing, merchandising, and promotional initiatives to life with engaging, customer-focused messaging.
  • •Develop and optimize copy through testing, personalization, and performance insights.
  • •Partner with Editorial, CRM, Creative, Marketing, Merchandising, and Project Management teams; support copy reviews, editorial QA, and content development.

Pay and Benefits

Salary: USD 72,000 - 77,500
Perks:Health InsuranceDentalVision401kPaid LeaveCommuter BenefitsDisability InsuranceLearning Budget

Key Requirements

  • •Write clear, compelling, on-brand copy across multiple customer-facing channels.
  • •Create CRM copy for promotional campaigns and triggered/lifecycle communications, including customer journeys and retention messaging.
  • •Adapt messaging across audiences, channels, customer segments, and global markets while maintaining a consistent brand voice.
  • •Translate emerging fashion, social, creator, and cultural trends into relevant, brand-right messaging.
  • •Maintain the editorial voice and participate in copy reviews and editorial QA across campaigns.
Experience:FashionLifestyle brandDigital marketingCRM
Skills:CreativityCustomer focusDealing with ambiguityDrive for resultsInterpersonal savvyLearning on the fly

Company Brief

Tapestry
Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2017
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Glassdoor: 3.7
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