Senior Analyst - Marketing

American Express
Toronto
Workplace: HybridFull timeUSD 68,000 - 102,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Influencing","Customer-centric","Relationship-building","Collaboration"]

Own co-brand product marketing execution for Canadian customer objectives, coordinating with stakeholder teams to deliver annual marketing plans focused on relevance, engagement, and returns. Lead end-to-end campaign planning and rollout with creative agencies and internal systems, then measure performance against KPIs to inform future strategy. Improve customer experience across the lifecycle with synchronized, timely marketing approaches while meeting regulatory and compliance requirements.

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FursaFursa
American Express
American Express
1 day ago

Senior Analyst - Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own co-brand product marketing execution for Canadian customer objectives, coordinating with stakeholder teams to deliver annual marketing plans focused on relevance, engagement, and returns. Lead end-to-end campaign planning and rollout with creative agencies and internal systems, then measure performance against KPIs to inform future strategy. Improve customer experience across the lifecycle with synchronized, timely marketing approaches while meeting regulatory and compliance requirements.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Work across stakeholders to intake customer objectives and develop annual co-brand marketing plans.
  • •Improve customer experience with relevant, timely, and synchronized marketing and customer lifecycle strategies.
  • •Lead end-to-end marketing execution for strategies and campaigns, working with creative agencies and internal/external partners.
  • •Coordinate flawless marketing plan execution with local and central teams, including controls for regulatory and compliance requirements.
  • •Measure campaign performance against KPIs and analyze results to optimize future strategies.

Pay and Benefits

Salary: USD 68,000 - 102,000 annually
Perks:Health InsuranceDentalVisionLife InsurancePaid Leave

Key Requirements

  • •University degree in marketing or business, or equivalent professional experience.
  • •Experience executing digital marketing strategies and managing digital campaigns.
  • •Strong communication and influencing skills, including presenting ideas and solutions.
  • •Customer-centric mindset with proven ability to craft initiatives and campaigns for customers and internal partners.
  • •Proficiency with Excel and PowerPoint, comfort with Microsoft Office, and adaptability to emerging AI tools.
Education:Bachelor's in marketing, business
Skills:CommunicationInfluencingCustomer-centricRelationship-buildingCollaboration
Languages:US
Tech Stack:ExcelPowerPointMicrosoft OfficeAI toolsKPIs

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn