Tapestry

5 days ago

Senior Manager, Brand Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 day agoStatus: Live

Job Summary

Translate brand and marketing data into actionable insights that drive business performance. Own the end-to-end analytics flow—from analysis to measurable business impact—grounding recommendations in growth, ROI, and conversion outcomes. Serve as a strategic insights partner to brand and marketing leadership, evaluating channel effectiveness through advanced analytics, experimentation, and performance modeling, while collaborating cross-functionally to scale repeatable insight frameworks.

Location: Sydney

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Analyze brand and marketing performance data to identify trends, opportunities, and risks and translate them into actionable recommendations.
•Own the end-to-end flow from analysis to insight to recommendation to measurable business impact, grounded in business context (growth, ROI, conversion).
•Partner with brand and marketing leadership to deliver holistic views of brand performance, consumer engagement, and campaign effectiveness that lead to concrete actions.
•Evaluate marketing effectiveness across channels using advanced analytics, experimentation, and performance modeling to optimize investment and impact.
•Lead defined components of strategic initiatives (e.g., campaign optimisation and channel investment decisions) and ensure analytics outputs are accurate and usable across stakeholders and markets.

Key Requirements

•7–9 years of experience in brand analytics, marketing analytics, consumer insights, or related fields; luxury/retail/fashion/consumer brand experience preferred.
•Strong knowledge of marketing measurement methodologies including MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics.
•Ability to translate complex data into clear, actionable insights and recommendations for business decision-making.
•Proficiency with analytics and visualization tools such as Tableau and Power BI; familiarity with modern data environments and SQL (Python/R a plus).
•Strong communication and stakeholder management skills to collaborate cross-functionally and influence decisions in a matrixed organization.

Experience:7-9 yearsLuxuryRetailFashionConsumer brands

Skills:CommunicationStakeholder managementCross-functional collaborationStrategic thinkingAnalytical reasoning

Tech Stack:TableauPower BISQLPythonRMMMMTAExperimentationPerformance modeling

Company Brief

Tapestry

Global luxury fashion group that owns and operates brands including Coach, Kate Spade, and Stuart Weitzman. Designs, markets, and sells handbags, accessories, footwear, and apparel through retail and wholesale channels.

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York City, United States

Founded: 2017

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Tapestry

5 days ago

Senior Manager, Brand Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 day agoStatus: Live

Job Summary

Location: Sydney

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Analyze brand and marketing performance data to identify trends, opportunities, and risks and translate them into actionable recommendations.
•Own the end-to-end flow from analysis to insight to recommendation to measurable business impact, grounded in business context (growth, ROI, conversion).
•Partner with brand and marketing leadership to deliver holistic views of brand performance, consumer engagement, and campaign effectiveness that lead to concrete actions.
•Evaluate marketing effectiveness across channels using advanced analytics, experimentation, and performance modeling to optimize investment and impact.
•Lead defined components of strategic initiatives (e.g., campaign optimisation and channel investment decisions) and ensure analytics outputs are accurate and usable across stakeholders and markets.

Key Requirements

•7–9 years of experience in brand analytics, marketing analytics, consumer insights, or related fields; luxury/retail/fashion/consumer brand experience preferred.
•Strong knowledge of marketing measurement methodologies including MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics.
•Ability to translate complex data into clear, actionable insights and recommendations for business decision-making.
•Proficiency with analytics and visualization tools such as Tableau and Power BI; familiarity with modern data environments and SQL (Python/R a plus).
•Strong communication and stakeholder management skills to collaborate cross-functionally and influence decisions in a matrixed organization.

Experience:7-9 yearsLuxuryRetailFashionConsumer brands

Skills:CommunicationStakeholder managementCross-functional collaborationStrategic thinkingAnalytical reasoning

Tech Stack:TableauPower BISQLPythonRMMMMTAExperimentationPerformance modeling

Company Brief

Tapestry

Industry: Luxury Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 5M to 10M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York City, United States

Founded: 2017

Glassdoor: 3.7

Website LinkedIn Glassdoor