Lead, Executive Engagement and Field Marketing

Stepful
New York
Workplace: RemoteFull timeUSD 160,000 - 190,000 annuallyFunction: Marketing & GrowthSkills: ["Building relationships","Executive communication","Strategic account planning","Operating in ambiguity","Rigorous follow-through"]

Own executive engagement and field marketing to generate and accelerate pipeline in Stepful’s highest-priority health system accounts. Build and run the Executive Advisory Board end-to-end, launch a net-new Customer Advisory Board, and partner with account executives on tier 1 ABM motions. Plan high-intimacy activations with C-suite healthcare buyers, orchestrate peer-level executive selling, and measure outcomes by pipeline sourced, re-activated accounts, and pipeline per event.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Stepful
Stepful
2 days ago

Lead, Executive Engagement and Field Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own executive engagement and field marketing to generate and accelerate pipeline in Stepful’s highest-priority health system accounts. Build and run the Executive Advisory Board end-to-end, launch a net-new Customer Advisory Board, and partner with account executives on tier 1 ABM motions. Plan high-intimacy activations with C-suite healthcare buyers, orchestrate peer-level executive selling, and measure outcomes by pipeline sourced, re-activated accounts, and pipeline per event.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Run the Executive Advisory Board end-to-end: expand membership, manage cadence/agendas, and convert relationships into warm intros, references, and deal support.
  • •Build and launch a net-new Customer Advisory Board and feed insights up to the Executive Advisory Board to support AEs’ renewal and expansion.
  • •Partner with AEs on tier 1 ABM motions (whitespace mapping, exec sponsor mapping, and defined executive-touch plays for each account).
  • •Design and execute high-intimacy field marketing activations for key healthcare workforce, nursing education, and health system conferences, curating who gets a seat.
  • •Orchestrate executive-to-executive selling and own post-event follow-through into AE hand-off, working with Revenue Operations on attribution.
Travel: Low travel

Pay and Benefits

Salary: USD 160,000 - 190,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kLearning BudgetFsaHsaCommuter BenefitsPaid Leave

Key Requirements

  • •10+ years across field marketing, ABM, executive programs, or enterprise sales/marketing hybrid roles with direct accountability for sourced or accelerated pipeline.
  • •Track record building or running executive/customer advisory boards and converting them into commercial outcomes.
  • •Credibility with C-suite healthcare buyers and ability to represent Stepful externally with CNO/CHRO and health system executives.
  • •Strong instincts for 1:1 and 1:few executive engagement with rigorous follow-through.
  • •Bachelor’s degree or equivalent practical experience.
Experience:HealthcareHealth systemsABMEnterprise salesAccount-based marketingSeries B–D startups
Skills:Building relationshipsExecutive communicationStrategic account planningOperating in ambiguityRigorous follow-through
Tech Stack:AI toolsDemandbase6senseCRM

Company Brief

Stepful
Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.
Industry: Wellness & Preventive Health
Website