Principal Product Marketing Manager

Circle
United States
Workplace: RemoteFull timeUSD 185,000 - 237,500 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Influence","Collaboration","Leadership","Problem-solving"]

Lead global product marketing for Circle’s Digital Assets pillar, shaping go-to-market strategy, positioning, and launches for fintech and crypto products. Partner with Product, Marketing, and Business teams to translate complex blockchain concepts into clear narratives, driving adoption, revenue, and market differentiation across multiple regions and products.

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FursaFursa
Circle
Circle
3 months ago

Principal Product Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Lead global product marketing for Circle’s Digital Assets pillar, shaping go-to-market strategy, positioning, and launches for fintech and crypto products. Partner with Product, Marketing, and Business teams to translate complex blockchain concepts into clear narratives, driving adoption, revenue, and market differentiation across multiple regions and products.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization
  • •Develop clear, differentiated positioning and messaging across key customer segments to articulate value
  • •Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends
  • •Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption
  • •Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage

Pay and Benefits

Salary: USD 185,000 - 237,500 annually

Key Requirements

  • •8+ years of product marketing experience with ownership of go-to-market strategy, product launches, and positioning
  • •Experience in fintech, payments, crypto, or financial services with strong understanding of market dynamics and customer needs
  • •Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives
  • •Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams
  • •Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions
Experience:8+ yearsFintechPaymentsCryptoFinancial services
Skills:CommunicationInfluenceCollaborationLeadershipProblem-solving
Tech Stack:USDCBlockchainCryptocurrencyPaymentsData analytics

Company Brief

Circle
Provides blockchain-based financial infrastructure and stablecoins (notably USDC and EURC) and payment solutions for enterprises, developers, and financial institutions to enable programmable money and global payments.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 2013
Glassdoor
Glassdoor: 4.1
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