Blackstone

2 months ago

Web Strategy, Associate - Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Dynamic Digital Marketing professional to manage web properties for Private Wealth and product content. You’ll lead new webpage setups, maintain content across product pages, coordinate web development pipelines, manage activation workflows, and apply SEO/metadata optimization while collaborating with Investment Content, Design Studio, BXTI, and regional partners to drive web strategy initiatives.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Lead setup of new webpages and web functionality for Private Wealth and product content (e.g., BREIT and BCRED web content), partnering closely with Investment Content, Design Studio, and BXTI teams. Provide guidance on web and UX best practices to bring product and private markets education content to life on our web properties.
•Manage ongoing content updates across product webpages, including timely performance updates.
•Support management of the web development pipeline, including business requirements gathering, prioritization, user acceptance testing (UAT), and coordination of technology releases with cross-functional partners.
•Project manage content activation workflows, including timelines, approvals, and coordination with other marketing channel leads.
•Incorporate SEO/GEO best practices into page builds and content updates, providing guidance to content writers and working on metadata optimization, internal linking, and content architecture.

Pay and Benefits

Salary: 110,000 - 135,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kPaid LeaveLife InsuranceEquity

Key Requirements

•3+ years of experience in web strategy and content management roles. Past full-time work experience focused on websites is a must.
•Hands-on experience working in a web CMS. Experience with WordPress is an advantage.
•Demonstrated experience managing cross-functional workflows with multiple stakeholders while maintaining quality, timeliness, and clear communication.
•Working knowledge of SEO/GEO best practices and operationalizing them in day-to-day web work.
•Familiarity with web analytics and performance measurement; experience with tools such as Google Analytics and Google Search Console is a plus.

Experience:3+ yearsFinanceFinancial servicesPrivate marketsWealth management

Education:Bachelor's

Skills:CollaborationCommunicationAttention to detailProject managementTeam coordination

Languages:English

Tech Stack:WordPressGoogle AnalyticsGoogle Search ConsoleSEOCMS

Company Brief

Blackstone

Global alternative asset manager specializing in private equity, real estate, credit, and hedge fund solutions. Provides investment management and advisory services to institutional and individual investors worldwide.

Industry: Asset Management

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1985

Website LinkedIn

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Blackstone

2 months ago

Web Strategy, Associate - Digital Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Lead setup of new webpages and web functionality for Private Wealth and product content (e.g., BREIT and BCRED web content), partnering closely with Investment Content, Design Studio, and BXTI teams. Provide guidance on web and UX best practices to bring product and private markets education content to life on our web properties.
•Manage ongoing content updates across product webpages, including timely performance updates.
•Support management of the web development pipeline, including business requirements gathering, prioritization, user acceptance testing (UAT), and coordination of technology releases with cross-functional partners.
•Project manage content activation workflows, including timelines, approvals, and coordination with other marketing channel leads.
•Incorporate SEO/GEO best practices into page builds and content updates, providing guidance to content writers and working on metadata optimization, internal linking, and content architecture.

Pay and Benefits

Salary: 110,000 - 135,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kPaid LeaveLife InsuranceEquity

Key Requirements

•3+ years of experience in web strategy and content management roles. Past full-time work experience focused on websites is a must.
•Hands-on experience working in a web CMS. Experience with WordPress is an advantage.
•Demonstrated experience managing cross-functional workflows with multiple stakeholders while maintaining quality, timeliness, and clear communication.
•Working knowledge of SEO/GEO best practices and operationalizing them in day-to-day web work.
•Familiarity with web analytics and performance measurement; experience with tools such as Google Analytics and Google Search Console is a plus.

Experience:3+ yearsFinanceFinancial servicesPrivate marketsWealth management

Education:Bachelor's

Skills:CollaborationCommunicationAttention to detailProject managementTeam coordination

Languages:English

Tech Stack:WordPressGoogle AnalyticsGoogle Search ConsoleSEOCMS

Company Brief

Blackstone

Industry: Asset Management

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1985

Website LinkedIn