Product Marketing Manager - South Asia

Binance
Bengaluru, Mumbai
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Communication","Collaboration","Analytical mindset","Stakeholder coordination","Campaign execution"]

Own end-to-end go-to-market strategy for priority Binance products across South Asia, covering planning, launch execution, optimization, and lifecycle campaigns to drive adoption and engagement. Define goals, audiences, positioning, and messaging; localize global narratives for market-specific behaviors and cultural contexts. Partner cross-functionally to ensure compliance and alignment, use user research and analytics to shape strategy, and manage multi-channel campaigns from concept through post-launch learning.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Binance
Binance
16 hours ago

Product Marketing Manager - South Asia

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for priority Binance products across South Asia, covering planning, launch execution, optimization, and lifecycle campaigns to drive adoption and engagement. Define goals, audiences, positioning, and messaging; localize global narratives for market-specific behaviors and cultural contexts. Partner cross-functionally to ensure compliance and alignment, use user research and analytics to shape strategy, and manage multi-channel campaigns from concept through post-launch learning.
Location: Bengaluru, Mumbai
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end GTM strategy across South Asia, from planning and execution to optimization across launches and lifecycle campaigns.
  • •Define goals, audiences, positioning, and messaging; design campaigns and coordinate stakeholders to deliver business outcomes.
  • •Localize product narratives into market-specific messaging, campaigns, and education initiatives for South Asian users.
  • •Partner with Legal, Compliance, Policy, and regional teams to ensure initiatives are compliant and aligned with risk standards.
  • •Use user research, customer feedback, and market/competitive insights to influence roadmap, positioning, and regional growth strategy.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Own end-to-end product marketing and growth execution, including GTM planning, launch execution, and lifecycle marketing across South Asia markets.
  • •5+ years in product marketing, growth marketing, lifecycle marketing, or related roles, with at least 3 years hands-on experience in the cryptocurrency/Web3 ecosystem.
  • •Build GTM plans for complex consumer, fintech, trading, or financial products, translating strategy into independent campaign delivery.
  • •Use analytical skills to interpret data, diagnose performance issues, and turn insights into actionable growth strategies.
  • •Localize messaging and campaigns with deep understanding of South Asia markets, including user behaviors, local channels, communities, and cultural nuances.
Experience:CryptocurrencyWeb3FintechConsumer productsTradingFinancial products
Skills:CommunicationCollaborationAnalytical mindsetStakeholder coordinationCampaign execution

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn