Integrated Marketing Manager
Plaud
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Communication","Project management","Analytical thinking","Data-driven","Adaptability"]Lead and execute cross-channel IMC campaigns for the Japan market, building full-funnel marketing strategies to boost brand awareness, consideration, conversions, and customer retention. Oversee PR, social, influencer/KOL, paid media, CRM, retail, and e-commerce; collaborate with creative teams to produce localized assets; and analyze performance to optimize KPIs such as traffic, engagement, CVR, ROAS, CAC, and organic growth.

