Lead Product Marketing Manager

Carta
New York, San Francisco, Seattle
Full timeUSD 173,613 - 215,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Collaboration","Creative problem solving","Communication","Analytics ownership","Cross-functional partnership","Customer research synthesis","Competitive intelligence analysis"]

Own GTM enablement for private-capital products by translating product capabilities into sales-facing narratives for VC, private equity, and private credit buying groups. Build high-impact enablement assets (decks, battlecards, objection handling, one-pagers) and execute outbound PMM strategy in partnership with Sales and Marketing. Track launch and enablement performance, collaborate on upsell/cross-sell plays, and surface customer feedback to influence the product roadmap.

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FursaFursa
Carta
Carta
4 days ago

Lead Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own GTM enablement for private-capital products by translating product capabilities into sales-facing narratives for VC, private equity, and private credit buying groups. Build high-impact enablement assets (decks, battlecards, objection handling, one-pagers) and execute outbound PMM strategy in partnership with Sales and Marketing. Track launch and enablement performance, collaborate on upsell/cross-sell plays, and surface customer feedback to influence the product roadmap.
Location: New York, San Francisco, Seattle
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Bring deep knowledge of private markets finance personas and buying groups to how products are positioned, launched, and sustained
  • •Develop and maintain sales enablement assets that equip AEs and partners to win
  • •Build and execute outbound PMM strategy with Sales, translating product capabilities into pipeline-driving narratives
  • •Deploy PMM planning and prioritize deliverables and resourcing to move revenue
  • •Act as an analytics owner for launch and enablement performance, tracking usage and conversions and evolving what’s needed

Pay and Benefits

Salary: USD 173,613 - 215,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of hands-on product marketing / GTM experience
  • •Experience building and sustaining sales enablement assets (e.g., sales decks, battlecards, objection-handling, one-pagers, demo narratives)
  • •Strong SaaS fintech experience and/or experience marketing products to VC or similar investor types
  • •Ability to translate product capabilities into pipeline-driving narratives and segment-specific messaging in partnership with Sales and marketing
  • •Excellent communication skills to distill complex strategies into actionable value propositions, supported by creative problem solving
Experience:8+ yearsSaaSFintechGTMPrivate capitalVenture capitalPrivate equityPrivate credit
Skills:CollaborationCreative problem solvingCommunicationAnalytics ownershipCross-functional partnershipCustomer research synthesisCompetitive intelligence analysis
Languages:English

Company Brief

Carta
Provides equity management, cap table software, and valuation services for private companies and investors. Carta streamlines ownership tracking, employee equity plans, and compliance for startups, venture-backed firms, and venture capital investors.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series G
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn