Brand & Shopper Manager, Korea

Diageo
Seoul
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 7+ yearsEducation: bachelorsSkills: ["Communication","Creative thinking","Project management skills","Collaboration","Resilience"]

Own assigned brand plans in Korea by turning consumer, customer, and culture insights into integrated 360° execution. Lead annual campaign delivery across ATL, digital/social, media, experiential, and channel planning, while defining shopper/BTL strategies and customer-ready briefs. Manage brand financials, P&L tracking, budgeting, and demand forecasting, partnering with agencies and internal stakeholders to deliver on time and within budget, with ongoing performance evaluation.

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FursaFursa
Diageo
Diageo
5 days ago

Brand & Shopper Manager, Korea

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Job Summary

Own assigned brand plans in Korea by turning consumer, customer, and culture insights into integrated 360° execution. Lead annual campaign delivery across ATL, digital/social, media, experiential, and channel planning, while defining shopper/BTL strategies and customer-ready briefs. Manage brand financials, P&L tracking, budgeting, and demand forecasting, partnering with agencies and internal stakeholders to deliver on time and within budget, with ongoing performance evaluation.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop brand goals/ambition and annual plans by analyzing market trends, consumer insights, competitor activity, and industry growth; add shopper/occasion/channel inputs.
  • •Manage brand financials and product portfolio including new product launch support, demand forecasting, P&L tracking, and budget management.
  • •Lead annual campaign delivery using global platforms and develop comprehensive local 360-degree plans covering ATL, digital/social activation, media, experiential, and channel planning.
  • •Develop brand creatives, media assets, and content plans aligned to brand strategy and identity; define shopper/BTL guardrails and customer-ready briefs.
  • •Translate plans into clear briefs for Customer Marketing and Commercial, support issue resolution, and conduct analysis of business variables including competition, consumer trends, and campaign evaluation.

Key Requirements

  • •7+ years of experience in marketing, brand management, integrated marketing communications, or relevant consumer/commercial roles.
  • •University degree required and fluent in English.
  • •Strong passion for brands, culture, and consumers, with curiosity to understand shopping behavior across occasions and channels.
  • •Hands-on ownership to translate plans into campaigns, briefs, assets, and activation materials with agencies and cross-functional teams.
  • •Ability to track A&P, sales/brand performance, and post-evaluation learnings; comfortable working with numbers and performance.
Experience:7+ yearsConsumer goodsMarketingBrand managementIntegrated marketing communications
Education:Bachelor's
Skills:CommunicationCreative thinkingProject management skillsCollaborationResilience
Languages:English

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn