Go to Market (GTM) Automation Specialist I

ZayZoon
Calgary, Edmonton, Toronto, Vancouver, Winnipeg, Ottawa, Halifax, Moncton
Workplace: RemoteFull timeCAD 94,000 - 135,000 annuallyFunction: Revenue Operations (RevOps)Experience: 1-2 yearsSkills: ["Project coordination","Collaboration","Data quality awareness","Experiment tracking","Stakeholder management"]

Support the build, upkeep, and troubleshooting of GTM automation workflows powering a complex B2B2C customer lifecycle—from partner onboarding through consumer engagement and retention. Integrate GTM tools with CRM and external data sources, maintain pipelines, and flag data quality gaps. Help set up multichannel programs and experiments, build dashboards for partner/consumer performance, and keep documentation current while partnering cross-functionally with Sales, Marketing, and Success teams.

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ZayZoon
ZayZoon
3 days ago

Go to Market (GTM) Automation Specialist I

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Last checked: 8 hours agoStatus: Live

Job Summary

Support the build, upkeep, and troubleshooting of GTM automation workflows powering a complex B2B2C customer lifecycle—from partner onboarding through consumer engagement and retention. Integrate GTM tools with CRM and external data sources, maintain pipelines, and flag data quality gaps. Help set up multichannel programs and experiments, build dashboards for partner/consumer performance, and keep documentation current while partnering cross-functionally with Sales, Marketing, and Success teams.
Location: Calgary, Edmonton, Toronto, Vancouver, Winnipeg, Ottawa, Halifax, Moncton
Workplace: Remote
Employment Type: Full time
Job Function: Revenue Operations (RevOps)
Seniority: Entry level

Key Responsibilities

  • •Support the build and upkeep of GTM workflows for partner acquisition and end-user engagement.
  • •Integrate tools with CRM and external data sources to keep partner, client, and consumer information clean and usable.
  • •Maintain and troubleshoot pipelines for onboarding and consumer adoption, flagging data quality gaps.
  • •Help set up multi-channel programs (email, LinkedIn, in-app) for partner outreach and direct-to-consumer lifecycle touchpoints.
  • •Build dashboards tracking performance, partner health, client performance, and consumer adoption; keep documentation current.

Pay and Benefits

Salary: CAD 94,000 - 135,000 annually
Perks:Health InsuranceVisionDentalWellness StipendParental Leave

Key Requirements

  • •1-2 years of experience in Go-to-Market Automation, Revenue Operations, or Growth Operations, ideally in a B2B2C or SaaS environment.
  • •Familiarity with HubSpot, including basic workflows, automation, and reporting.
  • •A solid grasp of data cleanliness and why consumer lifecycle segmentation matters for partner success.
  • •Comfort building dashboards and tracking user adoption and experiment results.
  • •Exposure to GTM or lifecycle tools like HubSpot, Clay, Apollo, or consumer engagement platforms, plus foundational project coordination skills.
Experience:1-2 yearsB2B2CSaaS
Skills:Project coordinationCollaborationData quality awarenessExperiment trackingStakeholder management
Tech Stack:HubSpotCRMLinkedInEmailIn-appClayApolloDashboardsPipelinesAI

Company Brief

ZayZoon
Provides on-demand pay and payroll-integrated financial wellness solutions that let employees access earned wages before payday. Partners with employers to offer budgeting, savings, and financial education tools to improve workforce retention and financial health.
Industry: Fintech Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Calgary, Canada
Founded: 2014
WebsiteLinkedIn