Adobe Target & Journey Optimizer Developer

U.S. Bancorp
Texas, Chicago, Cincinnati, Minneapolis
Workplace: HybridFull timeUSD 105,400 - 124,000 annuallyFunction: Software EngineeringExperience: 5-7 yearsEducation: bachelorsSkills: ["Problem-solving","Communication","Organization","Stakeholder management","Customer success"]

Develop large-scale data, analytics, and personalization solutions to support digital marketing initiatives, integrating data from multiple sources to deliver actionable insights. Use Adobe Experience Cloud tools—Adobe Analytics, Adobe Experience Platform, Adobe Target, and Adobe Journey Optimizer—to orchestrate multi-channel customer journeys, run A/B testing, and monitor performance. Partner with marketing, analytics, risk, and technology teams in an Agile environment, handling tagging, web analytics, debugging, and implementation support while translating results into clear stakeholder reporting.

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FursaFursa
U.S. Bancorp
U.S. Bancorp
3 days ago

Adobe Target & Journey Optimizer Developer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 day agoStatus: Live

Job Summary

Develop large-scale data, analytics, and personalization solutions to support digital marketing initiatives, integrating data from multiple sources to deliver actionable insights. Use Adobe Experience Cloud tools—Adobe Analytics, Adobe Experience Platform, Adobe Target, and Adobe Journey Optimizer—to orchestrate multi-channel customer journeys, run A/B testing, and monitor performance. Partner with marketing, analytics, risk, and technology teams in an Agile environment, handling tagging, web analytics, debugging, and implementation support while translating results into clear stakeholder reporting.
Location: Texas, Chicago, Cincinnati, Minneapolis
Workplace: Hybrid
Employment Type: Full time
Job Function: Software Engineering
Seniority: Mid level

Key Responsibilities

  • •Work on large-scale data, analytics, personalization, and digital marketing initiatives by acquiring, analyzing, and interpreting complex data to enable data-driven decisions.
  • •Design Adobe Target and Adobe Journey Optimizer technical solutions to support personalization and multi-touch, multi-channel journey orchestration.
  • •Lead technology activities for tagging, web analytics, A/B testing, cross-channel personalization, journey orchestration, and attribution programs.
  • •Generate and update journey logic/configuration, assist with implementation and deployment, and validate/debug issues until resolved.
  • •Present analysis and campaign performance results clearly, measure impact of recommendations, and communicate optimization opportunities to stakeholders.

Pay and Benefits

Salary: USD 105,400 - 124,000 annually
Perks:Health InsuranceDentalVisionLife Insurance401kPaid LeaveParental LeaveDisabilityAdoption AssistancePaid HolidayEquity

Key Requirements

  • •5+ years of experience with digital targeting, personalization, marketing automation, and journey orchestration technologies, specifically Adobe Target and Adobe Journey Optimizer (or similar).
  • •Experience executing Adobe Target implementations including Visual Experience Composer and/or form-based implementation.
  • •Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (audiences, decisioning, and multi-channel journey orchestration).
  • •Strong understanding of digital marketing and data reporting, including tag management systems and data layers.
  • •Bachelor’s degree in a related field, or equivalent work experience, plus 5–7 years of statistical and/or data analytics experience.
Experience:5-7 yearsDigital marketingPersonalizationMarketing automationAgile
Education:Bachelor's
Skills:Problem-solvingCommunicationOrganizationStakeholder managementCustomer success
Tech Stack:Adobe TargetAdobe Journey OptimizerAdobe Experience CloudAdobe AnalyticsAdobe Experience PlatformAdobe Experience Platform audiencesDecisioningVisual Experience ComposerA/B testingTag management systemsData layersHTMLCSSDOMCORSJavaScriptJQueryRESTful APIsAngular.jsReact.js

Company Brief

U.S. Bancorp
U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Minneapolis, United States
Founded: 1863
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor