Manager Product Incubation

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Collaboration","Stakeholder management","Process coordination"]

Drive the end-to-end Digital/DTC exclusive product agenda by executing the Product Incubation Process: translating strategy into range plans, coordinating cross-functional delivery, and running an in-season “read & react” loop. Own planning frameworks and tracking templates, generate data-driven insights, and partner with Digital Marketing, Digital Commercial (Platforms), Buying & Trading, and Product BUs to accelerate growth and inform next-season adjustments.

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Adidas
Adidas
1 day ago

Manager Product Incubation

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Last checked: 13 hours agoStatus: Live

Job Summary

Drive the end-to-end Digital/DTC exclusive product agenda by executing the Product Incubation Process: translating strategy into range plans, coordinating cross-functional delivery, and running an in-season “read & react” loop. Own planning frameworks and tracking templates, generate data-driven insights, and partner with Digital Marketing, Digital Commercial (Platforms), Buying & Trading, and Product BUs to accelerate growth and inform next-season adjustments.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Support the Director in shaping Digital/DTC exclusive strategy and translating it into actionable range plans.
  • •Maintain strategic view of the digital exclusive assortment, provide analysis and recommendations, and manage creation brief frameworks and range plan alignment.
  • •Operate the Product Incubation Process day-to-day across teams, building and maintaining the incubation plan and coordinating workshops and seasonal kickoff.
  • •Run the in-season “read & react” loop for exclusives using tracking schemes/templates, insights, and cross-team action plans.
  • •Serve as an operational point of contact for incubation partners and drive differentiated store-level planning and tracking.

Key Requirements

  • •Bachelor’s degree required.
  • •Minimum 5 years of work experience in product, merchandising, buying, or related digital commercial functions.
  • •Fluent written and spoken English and Mandarin.
  • •Solid commercial and business acumen with good product and consumer sense.
  • •Strong analytical skills to support in-season read & react and data-driven decision making.
Experience:5+ yearsDTCDigital commerceOnline business
Education:Bachelor's
Skills:Analytical skillsCommunicationCollaborationStakeholder managementProcess coordination
Languages:EnglishMandarin

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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