Field Marketing Manager, SMB

Cisco
Australia
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Project management","Agency management","Strategic thinking","Cross-functional collaboration"]

Own and execute data-driven field marketing plans for Cisco’s Small and Mid-sized business customers in ANZ. Lead integrated demand generation campaigns, including digital programs and webinars, to generate qualified leads, accelerate pipeline, and strengthen brand presence. Create Cisco-owned industry-tailored campaigns, manage agency relationships, align closely with regional sales leadership, and track ROI using performance data while partnering with global marketing and product marketing teams.

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FursaFursa
Cisco
Cisco
4 days ago

Field Marketing Manager, SMB

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Last checked: 23 hours agoStatus: Live

Job Summary

Own and execute data-driven field marketing plans for Cisco’s Small and Mid-sized business customers in ANZ. Lead integrated demand generation campaigns, including digital programs and webinars, to generate qualified leads, accelerate pipeline, and strengthen brand presence. Create Cisco-owned industry-tailored campaigns, manage agency relationships, align closely with regional sales leadership, and track ROI using performance data while partnering with global marketing and product marketing teams.
Location: Australia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute comprehensive, data-driven field marketing plans aligned to regional sales priorities and global marketing objectives for SMB and mid-market segments.
  • •Design, manage, and optimize end-to-end integrated marketing campaigns (digital programs and webinars) to generate qualified leads and accelerate pipeline velocity.
  • •Lead creation and delivery of Cisco-owned (non-co-branded) campaigns tailored to target industries.
  • •Maintain full ownership of agency relationships to ensure campaign execution quality, budget adherence, and alignment with Cisco brand standards.
  • •Monitor, analyze, and report marketing program effectiveness to optimize future activities and demonstrate ROI; partner with global marketing and product marketing teams for consistent messaging and delivery.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •5 years of experience in field marketing, demand generation, or a comparable B2B marketing role.
  • •Proven track record managing end-to-end integrated marketing campaigns and delivering measurable results.
  • •Comprehensive understanding of the technology industry and complex B2B sales cycles.
  • •Superior communication, project management, and agency management skills.
Experience:B2B marketingField marketingDemand generation
Education:Bachelor's in Marketing, Business, or a related field
Skills:CommunicationProject managementAgency managementStrategic thinkingCross-functional collaboration
Tech Stack:SalesforceMarketoCRMMarketing automation

Company Brief

Cisco
Global technology company that designs, manufactures, and sells networking hardware, telecommunications equipment, and high-technology services and products for enterprises, service providers, and governments worldwide.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1984
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Glassdoor: 4.0
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