Head of Launch, UK

Whatnot
London
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsSkills: ["Leadership","Strategic planning","Data-driven decision-making","Communication","Ownership"]

Lead the UK launch of new Whatnot categories, defining strategic vision, market priorities, and a zero-to-one playbook for identifying and validating opportunities. Manage and develop a cross-functional launch team responsible for seller onboarding, influencer activation, and community events. Partner with product, marketing, operations, and engineering to execute end-to-end launches, run experiments, and drive growth while representing the UK market to internal stakeholders.

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FursaFursa
Whatnot
Whatnot
2 days ago

Head of Launch, UK

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead the UK launch of new Whatnot categories, defining strategic vision, market priorities, and a zero-to-one playbook for identifying and validating opportunities. Manage and develop a cross-functional launch team responsible for seller onboarding, influencer activation, and community events. Partner with product, marketing, operations, and engineering to execute end-to-end launches, run experiments, and drive growth while representing the UK market to internal stakeholders.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Define UK category strategy by mapping the e-commerce landscape, prioritizing launch categories, and building a rolling action plan with explicit trade-offs.
  • •Develop and manage a team of launchers, setting goals and KPIs, running 1:1s and rituals, delivering feedback, and driving accountability to outcomes.
  • •Lead end-to-end launches for new UK verticals, from hypothesis and market validation through seller acquisition, community activation, and growth ramp.
  • •Work cross-functionally with product, marketing, operations, and engineering to unlock platform features and support needed for successful launches.
  • •Act as the primary internal voice of the UK market by bringing local seller and buyer insights into product and business decisions, and representing the company at industry events.

Pay and Benefits

Perks:Health InsuranceDentalVisionRetirementPensionRemote WorkPaid LeaveChildcare

Key Requirements

  • •10+ years of experience in a fast-paced, client-facing role in high-output environments such as strategy consulting, venture capital, private equity, or partnerships at a tech company.
  • •Proven track record building and leading high-performing teams, setting vision, developing talent, managing performance, and scaling team structures.
  • •Launched new products, categories, or markets from scratch (zero-to-one), moving from ambiguity to plan to traction.
  • •Deep UK market expertise with a nuanced understanding of UK consumer culture and e-commerce dynamics.
  • •Comfort working with data to generate insight, define success metrics, and make data-driven decisions.
Experience:10+ yearsMarketplacesLive commerceE-commerce
Skills:LeadershipStrategic planningData-driven decision-makingCommunicationOwnership
Languages:English

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn