Leads Generation (AI-driven), SME & Growth

Airwallex
Shenzhen
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 1-3 yearsEducation: bachelorsSkills: ["Communication","Collaboration","Problem-solving","Data-driven","Time management"]

A role in leads generation for a global fintech platform, focusing on AI-driven identification, scoring, and nurturing of SME prospects. You will build high-quality lead pools, optimize AI tools for scoring and segmentation, craft automated outreach, and collaborate with data, product, marketing, and sales to improve funnel performance and activation.

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Airwallex
Airwallex
4 months ago

Leads Generation (AI-driven), SME & Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

A role in leads generation for a global fintech platform, focusing on AI-driven identification, scoring, and nurturing of SME prospects. You will build high-quality lead pools, optimize AI tools for scoring and segmentation, craft automated outreach, and collaborate with data, product, marketing, and sales to improve funnel performance and activation.
Location: Shenzhen
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Identify and structure leads from multiple channels and rank them by priority for the sales team.
  • •Collaborate with data/product/ops to improve lead scoring models and customer persona labeling.
  • •Develop AI-assisted outreach scripts and automate outreach workflows; run A/B tests to optimize conversion.
  • •Analyze funnel data (acquisition, engagement, activation, conversion) and propose improvements across teams.
  • •Create and maintain SOPs/Playbooks for lead generation and AI tool usage; train sales/marketing teammates on AI-based workflows.

Key Requirements

  • •Bachelor's degree or higher in any field; preferred backgrounds in marketing, economics, statistics, mathematics, or computer science
  • •1–3+ years in sales operations, market operations, lead operations, or data operations; experience in B2B, SaaS, fintech preferred
  • •Experience using AI tools (e.g., ChatGPT, Claude, Midjourney) is a plus; experience with AI scoring/modeling projects is a plus
  • •Strong interest and basic understanding of applying AI in business scenarios; willingness to learn and use latest tools
  • •Proficient in Excel/Google Sheets for data整理 and basic analysis; SQL experience is a plus
Experience:1-3 yearsSaaSFintechB2BAIMarketing
Education:Bachelor's
Skills:CommunicationCollaborationProblem-solvingData-drivenTime management
Tech Stack:AIChatGPTClaudeMidjourneyExcelSQL

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor