Senior Manager, Demand Generation, WordPress VIP

Automattic
Anywhere
Workplace: RemoteFull timeUSD 140,000 - 180,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Data fluency","Cross-functional collaboration","Bias to ship","Comfortable with ambiguity","Data-driven decision-making"]

Own paid and lifecycle marketing strategy for WordPress VIP across priority industries, driving integrated, always-on programs end-to-end to build pipeline and revenue. Lead craft depth in acquisition and nurture/retention/expansion, raising standards through data-driven optimization. Collaborate with partner marketing, experiential, and peers on a small strategists team, using AI agents and dashboards to iterate briefs, outputs, and campaign performance.

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FursaFursa
Automattic
Automattic
4 months ago

Senior Manager, Demand Generation, WordPress VIP

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Last checked: 1 hour agoStatus: Live

Job Summary

Own paid and lifecycle marketing strategy for WordPress VIP across priority industries, driving integrated, always-on programs end-to-end to build pipeline and revenue. Lead craft depth in acquisition and nurture/retention/expansion, raising standards through data-driven optimization. Collaborate with partner marketing, experiential, and peers on a small strategists team, using AI agents and dashboards to iterate briefs, outputs, and campaign performance.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead paid acquisition and lifecycle marketing craft depth, including channel strategy, audience design, creative testing, attribution, and optimization.
  • •Design and run always-on integrated programs across priority industries, connecting brand, content, digital, partners, events, and lifecycle into coherent plays.
  • •Own opportunity-led plays by responding to revenue signals (industry moments, inbound surges, competitive shifts, partner plays) mobilized through the Pipeline Council.
  • •Use the Intelligence Layer (industry depth, PMM vertical packs, AI agentic workflows) to guide execution and provide feedback to improve it.
  • •Partner across teams (including Brand & Growth, Sales, and Customer Success) with agreed KPIs at the program level, and collaborate with peer Strategists.

Pay and Benefits

Salary: USD 140,000 - 180,000 annually
Perks:Remote Work

Key Requirements

  • •Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology, with a track record of programs that moved pipeline and revenue.
  • •Deep specialization in paid media and lifecycle marketing, with owned paid channels at scale and lifecycle programs that shift retention or expansion metrics.
  • •Credible breadth across integrated motion (content, digital, events, partners, ABM) and the ability to run multi-channel programs.
  • •Hands-on AI fluency: use AI agents/LLM-based tools daily, with a point of view on what they do well and can brief/review/iterate outputs at a senior level.
  • •Strong data fluency: build views, interrogate dashboards, and make sharp calls from imperfect inputs.
Experience:B2BEnterprise SaaSTechnology
Education:Bachelor's in Marketing, Business, or a related field
Skills:Data fluencyCross-functional collaborationBias to shipComfortable with ambiguityData-driven decision-making
Languages:English
Tech Stack:AILLM-based toolsAI agents

Company Brief

Automattic
Automattic builds and operates web publishing and commerce products including WordPress.com, WooCommerce, Jetpack, Tumblr, and WordPress VIP, providing hosting, developer tools, and services to help individuals and businesses publish and sell online.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2005
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