Senior Associate, Marketing Strategist Integrated Strategy | Retail Bank

Discover Financial
Virginia, Wilmington
Full timeUSD 96,500 - 110,100 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Collaboration","Agility","Data translation"]

Help lead integrated marketing campaigns by translating business objectives and consumer insights into creative briefs, messaging hierarchies, and customer-centric narratives. Support a test-and-learn learning agenda by tracking key questions and partnering with analytics teams for campaign effectiveness insights. Coordinate with Brand, Channel Leads, Product Strategy, and others to deliver a cohesive customer experience, while staying informed on customers, competitors, and market trends.

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Discover Financial
Discover Financial
4 hours ago

Senior Associate, Marketing Strategist Integrated Strategy | Retail Bank

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Last checked: 4 hours agoStatus: Live

Job Summary

Help lead integrated marketing campaigns by translating business objectives and consumer insights into creative briefs, messaging hierarchies, and customer-centric narratives. Support a test-and-learn learning agenda by tracking key questions and partnering with analytics teams for campaign effectiveness insights. Coordinate with Brand, Channel Leads, Product Strategy, and others to deliver a cohesive customer experience, while staying informed on customers, competitors, and market trends.
Location: Virginia, Wilmington
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Assist with creative strategy by gathering objectives and consumer insights to develop clear creative briefs for internal and external partners.
  • •Support messaging strategy by helping execute customer-centric messaging hierarchies and narratives across audiences.
  • •Contribute to the learning agenda with a test-and-learn mindset, tracking key questions and partnering with analytics teams for results.
  • •Coordinate campaign integration with cross-functional teams to support a cohesive and seamless customer experience.
  • •Build insights on customers, competitive landscape, and market trends to support marketing recommendations and updates.

Pay and Benefits

Salary: USD 96,500 - 110,100 annually

Key Requirements

  • •Bachelor's Degree or military experience.
  • •At least 2 years of experience in marketing, brand strategy, or advertising.
  • •At least 1 year of experience supporting marketing campaigns.
  • •Experience assisting with omni-channel integrated marketing campaigns.
  • •Strong communication and presentation skills for partnering with team members and stakeholders.
Experience:2+ yearsOmni-channelIntegrated marketingBrand strategyAdvertising
Education:Bachelor's
Skills:CommunicationPresentationCollaborationAgilityData translation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn