Senior Manager Field Marketing

Akamai Technologies
Tokyo
Workplace: RemoteFull-timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Influence","Communication","Strategic thinking","Team management"]

Lead Japan's marketing function by shaping and executing a localized GTM strategy across Field, Product, Digital, and Channel Marketing. Drive brand awareness, demand generation, and revenue growth through ABM and integrated campaigns, while managing budgets, KPIs, and cross-functional teams to align local execution with global standards.

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Akamai Technologies
Akamai Technologies
3 months ago

Senior Manager Field Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead Japan's marketing function by shaping and executing a localized GTM strategy across Field, Product, Digital, and Channel Marketing. Drive brand awareness, demand generation, and revenue growth through ABM and integrated campaigns, while managing budgets, KPIs, and cross-functional teams to align local execution with global standards.
Location: Tokyo
Workplace: Remote
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Spearhead a localized Go-To-Market (GTM) strategy by orchestrating collaboration across Sales, SDR, Presales, and Global teams to adapt international frameworks for the Japanese enterprise market.
  • •Drive sustainable revenue growth for both New Logo acquisition and Install Base expansion by executing campaigns informed by deep competitive analysis and current industry trends.
  • •Architect integrated demand generation and Account-Based Marketing (ABM) programs, collaborating closely with Sales and SDR leadership to optimize lead-to-opportunity workflows and conversion rates.
  • •Maintain rigorous oversight of mission-critical KPIs including pipeline velocity, sourced revenue, and ROI to drive data-informed decision-making and demonstrate business impact.
  • •Own and optimize the Japan marketing budget, ensuring disciplined resource allocation and regular communication of results to executive leadership.

Key Requirements

  • •Have 10+ years of marketing experience in the IT sector (Cloud/Security preferred), with 5+ years in a leadership or people management role.
  • •Demonstrate a proven ability to build proactive annual plans and GTM strategies from the ground up, moving beyond tactical execution.
  • •Possess exceptional ability to influence senior-level stakeholders and manage cross-functional teams in a fast-paced environment.
  • •Have hands-on experience with Salesforce, Marketo, and Tableau to manage and analyze marketing performance.
  • •Possess Native-level Japanese and business-level English (capable of negotiating and reporting in a global corporate environment).
Experience:ITCloudMarketing
Education:Bachelor's
Skills:LeadershipInfluenceCommunicationStrategic thinkingTeam management
Languages:JapaneseEnglish
Tech Stack:SalesforceMarketoTableau

Company Brief

Akamai Technologies
Provides a global content delivery network (CDN) and cloud services to improve web and application performance, security, and delivery for enterprises, media companies, and cloud providers.
Industry: Cloud Computing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cambridge, United States
Founded: 1998
WebsiteLinkedIn